Joe Ferencz, CEO and founder of Gamefam, shares insights from his extensive gaming experience and his work on Roblox, the leading metaverse platform. They discuss the growing professionalism of Roblox's creator ecosystem and the enterprise tools available. Joe highlights the evolving advertising landscape, emphasizing how brands now engage with Gen Z through immersive experiences. He dives into creator economics, revenue sharing, and user acquisition strategies, revealing how technology shapes gaming and marketing in this dynamic environment.

Joost van Dreunen, CEO of Aldora and an NYU adjunct professor, dives into Netflix's evolving strategy in gaming. He discusses the significance of hiring industry veterans like Alain Tascan and how this shift impacts user engagement. The conversation also touches on the challenges legacy media faces when entering gaming, emphasizing the New York Times' success with games. Joost explores monetization trends across gaming and streaming, shedding light on the need for innovative strategies in this competitive landscape.

Adam Epstein, CEO of Gigi, discusses the growth of CTV advertising spend and pricing strategies of Netflix, Disney+, and Amazon. They talk about the challenges in CTV measurement, targeting data availability, and the future of external demand partnerships with CTV.

Chris Kane, President of Jounce Media, discusses the state of the programmatic advertising market. Topics include cookie deprecation, OEMs in CTV apps, and the decline of made-for-advertising supply. The podcast highlights challenges in digital advertising, ethical considerations, and the impact of IDFA deprecation on hyper casual game advertising.

Discussing Europe's concerns over Meta's 'pay or okay' model, the podcast analyzes the implications for data aggregation, GDPR compliance, and big tech firms under the DMA. Exploring degrowth and green growth, it challenges notions of scarcity and austerity while examining the impact of personalized advertising and digital deglobalization on the digital advertising ecosystem.

David Philippson, Founder and CEO of Dataseat, discusses Apple's AdAttributionKit, changes in mobile attribution, unifying attribution across platforms, Meta and Google adopting AdAttributionKit, Apple's long-term vision for attribution, Private Cloud Compute, and Apple's 'nuclear option' of IP obfuscation.

Explore the integration of performance marketing into all marketing strategies, the contrasts between traditional advertising and performance marketing, and the evolving landscape of performance marketing in this thought-provoking podcast discussion.

Archie Stonehill, Head of Product at Stash and former investor at Makers Fund, discusses the history and future of alternative mobile app stores, the shadow IAP economy, advantages of web shops, and overcoming conversion friction for users. They also explore the potential impact of legislative changes on the mobile industry, the emergence of alternative app marketplaces in the EU, and strategies for improving consumer experience in the evolving app distribution landscape.

Mike Taylor, co-author of a book on Prompt Engineering and founder of a growth marketing agency, discusses the importance of improving prompt engineering skills, approaching it procedurally and programmatically, and the challenges of running an agency. They explore the evolution of growth hacking, lack of statistical literacy in marketing, and the scientific approach to testing strategies in marketing.

My guest on this week's episode of the Mobile Dev Memo podcast is Tom Smith, a partner at specialist competition law firm Geradin Partners. I invited Tom to the podcast to discuss the recently passed Digital Markets, Competition and Consumers (DMCC) Bill in the UK, which grants the UK's Competition and Markets Authority with broad new powers to regulate digital markets. Among other things, Tom and I discuss: What the DMCC aims to achieve; The political context around the DMCC; How the DMCC differs from the EU's Digital Markets Act (DMA); What new powers and obligations the DMCC grants and imposes upon the CMA; The long-term consequences of the DMCC. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠⁠Clarisights⁠⁠⁠. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day.⁠⁠ INCRMNTAL⁠⁠. True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠. The Mobile Dev Memo podcast is available on: Apple Podcasts Spotify Google Podcasts