Mobile Dev Memo Podcast
Season 3, Episode 17: The Scientific Approach to Prompt Engineering (with Mike Taylor)
Jun 11, 2024
Mike Taylor, co-author of a book on Prompt Engineering and founder of a growth marketing agency, discusses the importance of improving prompt engineering skills, approaching it procedurally and programmatically, and the challenges of running an agency. They explore the evolution of growth hacking, lack of statistical literacy in marketing, and the scientific approach to testing strategies in marketing.
43:53
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Quick takeaways
- Prompt Engineering is a skill that improves over time.
- Approaching prompt engineering non-obviously enhances outcomes.
Deep dives
The Evolution of Growth Hacking and Creative Testing
The concept of growth hacking emerged post-dotcom bubble, aiming to combine marketing and engineering expertise. However, the term got distorted as marketers adopted it for higher pay without the original systematic and scalable approach. Traditional and digital marketers now face challenges of speed and cloning of ad concepts impacting performance. Creative testing requires unifying concepts and themes for consistent brand identity while allowing variations within these boundaries.
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