In this episode of the Mobile Dev Memo podcast, I speak with Mike Taylor, the co-author of a new book, Prompt Engineering for Generative AI: Future-Proof Inputs for Reliable AI Outputs, published by O'Reilly. Taylor was previously the founder of a 50-person growth marketing agency, Ladder.
In our conversation, among other things, Mike and I discuss:
- How Prompt Engineering is a skill that can be improved upon over time;
- The non-obvious ways in which prompt engineering can be approached in order to improve outcomes;
- How Prompt Engineering can be approached procedurally and programmatically, and how companies should think about building systems that improve their LLM interactions over time;
- Whether the growth hacking model has fallen out of favor;
- The principal challenges of running an agency;
- Whether marketing generally suffers from a lack of statistical literacy.
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