Mobile Dev Memo Podcast MDM Canon: The perilous mythology of Brand Marketing for digital products
Apr 16, 2024
Exploring the taxonomy of performance marketing with Direct Response, Delayed Response, and Brand marketing. Discussing how to integrate these strategies for a successful unified approach. The episode dives into budget allocation and the nuances of marketing tactics for digital products.
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Fuzzy Definitions
- Brand marketing and direct response marketing definitions are often fuzzy in practice.
- While academically distinct, marketing teams often conflate the two in application.
Brand Equity
- Brand equity is a quantifiable brand value, measurable through price premiums and advertising amplification.
- Higher brand equity allows companies to charge more and amplifies advertising effectiveness.
Article Resonance
- Eric Seufert's article on brand marketing resonated widely, particularly during the COVID-19 pandemic's digital product boom.
- It sparked discussions about the balance between brand building and direct response.