Mobile Dev Memo Podcast
MDM Canon: The perilous mythology of Brand Marketing for digital products
Apr 16, 2024
Exploring the taxonomy of performance marketing with Direct Response, Delayed Response, and Brand marketing. Discussing how to integrate these strategies for a successful unified approach. The episode dives into budget allocation and the nuances of marketing tactics for digital products.
28:04
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Quick takeaways
- Proper attribution ensures accurate incrementality measurement in marketing, essential for assessing value-driven effectiveness.
- Understanding the distinction between brand marketing's focus on brand equity and direct response marketing's immediate consumer response is crucial for effective marketing strategies.
Deep dives
Understanding the Importance of Value in Attribution and Marketing
Value-driven attribution is crucial in marketing to measure incrementality accurately. Proper attribution must prioritize value measurement to gauge incrementality successfully. Incremental offers a platform for incremental measurement without requiring geo-lift experiments, used by top companies across various platforms, emphasizing the importance of value.
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