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MDM Canon: The perilous mythology of Brand Marketing for digital products
Mobile Dev Memo Podcast
Optimizing Budget Allocation Across Marketing Strategies
Exploring how advertising departments can strategically allocate their budgets across various marketing strategies such as performance, direct response, and brand marketing. Emphasizing the need for customized models that guide budget allocation to suit individual company needs and testing outcomes for optimal results.
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Listen to the best highlights from the podcasts you love and dive into the full episode