3min chapter

Mobile Dev Memo Podcast cover image

MDM Canon: The perilous mythology of Brand Marketing for digital products

Mobile Dev Memo Podcast

CHAPTER

Exploring Marketing Approaches and Strategies for Digital Products

This chapter delves into the nuances of brand marketing, impulse purchases, and long-term marketing effects, contrasting supply-driven vs demand-driven strategies. It emphasizes the significance of context in choosing the most effective marketing tactics for digital products.

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