MDM Canon: The perilous mythology of Brand Marketing for digital products
Mobile Dev Memo Podcast
Navigating Direct Response, Delayed Response, and Brand Marketing for Digital Products
This chapter delves into the distinctions between direct response, delayed response, and brand marketing, specifically for digital products. It highlights the immediate call-to-action focus of direct response marketing in digital formats and the longer-term brand-building strategies. The speaker emphasizes the challenge of measuring effectiveness and discusses how each marketing approach influences consumer decisions.
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