In this episode of the Mobile Dev Memo podcast, I speak with ⁠Alan Chapell⁠, an attorney who specializes in digital privacy through his law firm and consultancy, ⁠Chapell & Associates⁠, about the recently proposed American Data Privacy and Protection Act (APRA).

Congresswoman Cathy McMorris Rodgers, R-Washington, and Senator Maria Cantwell, D-Washington, unveiled the APRA last month -- the draft legislation presents consumers with broad digital privacy protections and features many similarities and several noteworthy distinctions from the ADPPA, a previous data privacy bill that was effectively killed by the last Congress.

In our conversation, Alan and I cover, among other things:

• The broad provisions and requirements of the APRA;
• How the APRA differs from the ADPPA;
• What to make of the fact that Maria Cantwell sponsored APRA while opposing the ADPPA;
• The interpretation of the APRA's targeted advertising opt-out provision as a de facto consent requirement;
• The FTC's obligations and powers as outlined in the APRA;
• The latest status of third-party cookie deprecation in Chrome;
• Whether Google intends to limit the functionality of first-party cookies in Chrome.

Thanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast:

• ⁠⁠⁠Clarisights⁠⁠⁠. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day.
• ⁠⁠⁠⁠INCRMNTAL⁠⁠. True attribution measures incrementality, always on.

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.