My guest on this week’s podcast is Trung Phan, a popular X (Twitter) personality and a host of the Not Investment Advice podcast. Trung popularized the “short-form deep dive” content format on X following its introduction of long-form posts and has developed a for posting infotainment style content that often goes viral.

In our conversation, Trung and I discuss:

• How Trung’s background as a comedy screenwriter contributed to perfecting his voice on social media;
• How the social media landscape has arguably been redefined since COVID;
• The substantive changes that have occurred on X since Elon Musk acquired it;
• The best strategy for aggregating an audience on social media in this new landscape;
• Whether creators focus on a single platform or try to diversify;
• How Trung’s content strategy on X has changed since Musk’s takeover;
• How creators should approach making time investments in new platforms like Threads;
• The value of live video for podcasts;
• The optimal cadence of publishing for various platforms.

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

• ⁠⁠⁠Clarisights⁠⁠⁠. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day.⁠⁠

• INCRMNTAL⁠⁠. True attribution measures incrementality, always on.

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.