The Tom Ferry Podcast Experience

Jimmy Mackin, a partner at Listing Leads, shares insightful marketing strategies tailored for real estate agents eager to harness Instagram for lead generation. He discusses how to transform property listings into lead magnets, revealing high-performing content examples from over 12,000 posts. The conversation includes innovative techniques, such as using ASMR and AI in video production, to elevate engagement. Mackin emphasizes the importance of storytelling and creativity, equipping listeners with actionable tips to stand out in a competitive market.

The real estate email newsletter is one of the most important, underutilized, and effective marketing channels for agents. It’s your best method for engaging your database, nurturing leads, and generating interest for your brand.    In a year when 6-8% of your database will make a move, you need to have a killer strategy for your real estate email newsletter. On this episode of This Week in Marketing, Jason interviews Atlanta, Georgia’s Vanessa Reilly, who is one of the best email marketers in the business. Her emails are attention-grabbing, addictive, and – most importantly – they get people to take action.    Vanessa unpacks her strategy for taking your newsletters to the next level and giving your audience the content they really want. You’ll learn her strategy for: Subject lines Email frequency Leveraging listings Valuable content  Driving engagement    Watch or listen, now, and make your real estate email newsletter the factor that sets you apart from the competition.    In this episode, they discuss… 0:00 – Mass email strategy  3:15 – Vanessa’s email marketing strategy  6:28 – The subject line 12:18 – Results of email marketing 15:08 – Weekly frequency  19:25 – Mistakes & where to start

What you do today shapes your entire next year. While it’s important to savor the holidays, now is the time to put in the work that will set you up for success and save you from stress later. With just weeks left in the year, it’s your chance to spark the momentum that will fuel your next 365 days. In this Mindset Monday, Tom shares the essential steps to finish strong and start even stronger. Don’t miss this critical message – your future self will thank you!

Mike Ferry is a true legend in the real estate world—an innovator who transformed the way agents think, work, and succeed. And for me, he’s more than that—he’s my father.   In this special episode of the Tom Ferry Podcast Experience, I’m honored to sit down with my dad, Mike Ferry, to explore the incredible story behind his groundbreaking career. From working alongside the iconic Earl Nightingale to the pivotal decisions that launched him into real estate, Mike shares the strategies and insights that revolutionized the industry.   This is more than a conversation; it’s a masterclass in living a purposeful and abundant life. Decades of wisdom are distilled into this one unforgettable episode. Grab a notebook, because the lessons Mike Ferry shares have shaped my journey as a leader, and they could do the same for you.  

Unlocking your potential starts with setting ambitious goals that inspire deep motivation. Personal growth is crucial for reaching these extraordinary aspirations. Transforming outdated behaviors and embracing change can guide you toward becoming the version of yourself capable of achieving your dreams. It's all about summoning the giant within and evolving to create a fulfilling future.

Rory Vaden, a national speaker, NYT bestselling author, and co-founder of Brand Builders Group, shares his expertise on personal brand growth. He emphasizes the importance of building trust through authenticity rather than just logos or social media presence. The discussion covers practical strategies for standing out in real estate, the power of vulnerability in storytelling, and the critical role of accountability in brand development. Vaden also hints at insights from his upcoming book on identifying uniqueness and overcoming imposter syndrome.

Discover the power of reverse engineering your year by starting with a clear vision of your future. Learn how to create a vivid letter to your future self, pushing beyond simple goal-setting. This reflective exercise not only helps clarify your goals but also fuels your motivation for the entire year. Embrace a transformative mindset that keeps you focused and ready to take massive action!

If scaling sales is your goal for 2025, this podcast episode is what you need! Last week, we brought you powerhouse agents sharing strategies to boost revenue. Now, in Revenue Rainmakers Part 2, Tom sits down with six more of the top agents in the industry to discuss their secrets for closing record numbers of transactions year after year.    In a series of rapid-fire Q&As, Tom speaks with Jamie McMartin, Alicia Soekawa, Todd Bartusek, Rachel & Dustin Parker, and Derek Caldwell, who each reveal their unique secrets for scaling sales in 2025. They’re breaking down their processes, systems, marketing strategies, routines, and mindsets that drive consistent growth.   This episode is loaded with insights and game-changing tactics for scaling sales, straight from the pros. Grab your notepad and prepare to implement these strategies for an unstoppable year ahead!

Jason Pantana, a social media strategist, dives into the future of real estate marketing. He reveals how realtors can conquer social media algorithms to boost visibility and foster meaningful connections. Pantana emphasizes the importance of local content and shares techniques to convert casual interactions into concrete leads. He also discusses leveraging AI tools to amplify marketing efforts, particularly through engaging formats like Instagram stories and polls. Essential insights for realtors gearing up for success in 2025!

If you’re looking to boost your revenue in the coming year, this is the show for you!    On this episode of the Tom Ferry Podcast Experience, I have 8 revenue rainmakers – Lourdes Maestres, Steve Rovithis, Luke Newcomer, Landon Albrick, Riley Smith, Meredith Fogle, Dee Martin, and Blake Davenport – who are spilling their secrets of how they’re making a ton of money right now.    In a rapid-fire Q&A, we’re going around the table as they share their best strategies for ensuring a profitable year to come.    You’ll learn what they're doing to generate and convert huge amounts of leads, the groundbreaking strategies to start implementing now, and their systems for scaling without hitting burnout.    This is too much wisdom to digest all at once, so we’re splitting it into two parts. Watch or listen now, take notes, and check back next week for Revenue Rainmakers Part 2!