Today’s Top Marketing for Winning Listings | Tom Ferry Podcast Experience
Sep 19, 2024
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Jason Pantana, a marketing expert, teams up with Jimmy Mackin, a real estate whiz, to discuss cutting-edge strategies for winning listings. They showcase Ashley Blackmore, who effectively utilizes the NextDoor platform to secure numerous listings. Jill Biggs unveils her Listing Multiplier technique, turning a single listing into multiple opportunities. Meanwhile, Vanessa Reilly reveals how personalized letters are transforming her market approach. These innovative tactics promise to elevate your real estate game!
Utilizing platforms like Nextdoor allows agents to connect with their community, fostering genuine relationships that lead to increased listing opportunities.
The Listing Multiplier strategy enables agents to turn single listings into multiple prospects by leveraging community trust and encouraging client referrals.
Deep dives
Transitioning to Listing Agent
Agents aiming to boost their listing volume often make the mistake of solely focusing on the 'Find out what your home is worth' approach. Instead, it is crucial to market three key components: the value provided as an agent, the results achieved for clients, and the assets currently held, such as existing listings. By effectively communicating these elements, agents can attract more potential sellers and listing opportunities. This comprehensive marketing strategy allows agents to differentiate themselves in a competitive market, enabling better growth without overwhelming stress.
Utilizing Nextdoor for Listings
One innovative approach involves using the Nextdoor app to tap into the local community for potential listings. By sharing a personal story about clients in urgent need of housing, agents can organically attract interest from homeowners willing to sell. This method led one agent to secure nine listings from a single post, emphasizing the effectiveness of direct community engagement over traditional advertising. The strategy highlights the importance of genuine communication in resonating with potential sellers and creating meaningful connections.
Leveraging Listings for Growth
Successful agents demonstrate the ability to turn one listing into multiple opportunities through a strategy known as the listing multiplier. By executing pre-launch campaigns, engaging with neighbors, and encouraging satisfied sellers to share their experiences, agents create a ripple effect that consistently generates new listings. This process capitalizes on community trust and visibility, ensuring that agents remain top-of-mind for future sellers. Each successful transaction builds momentum, illustrating the potential of nurturing relationships to enhance business growth.
Winning listings is the ultimate goal, and great marketing is the key to achieving it! For this week’s episode of the podcast, I’m sharing a compelling clip from the Success Summit where Jason Pantana and Jimmy Mackin talk with three innovative real estate agents who are each leveraging unique marketing strategies that deliver remarkable results.
First up is Ashley Blackmore from Durango, CO, who is harnessing the power of the often-overlooked platform NextDoor to generate and win listings at scale. Next, Jill Biggs from Hoboken, NJ, reveals her Listing Multiplier strategy, which transforms one listing into four additional opportunities. Finally, Vanessa Reilly from Atlanta, GA, shares her game-changing approach of using personalized letters that are dominating her market.
These three standout marketing strategies are some of the best working today for winning listings and enhancing your reputation in the industry. Don’t miss out—watch or listen now to discover how you can implement these tactics for your success!
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