The Tom Ferry Podcast Experience
Today’s Top Marketing for Winning Listings | Tom Ferry Podcast Experience
Sep 19, 2024
Jason Pantana, a marketing expert, teams up with Jimmy Mackin, a real estate whiz, to discuss cutting-edge strategies for winning listings. They showcase Ashley Blackmore, who effectively utilizes the NextDoor platform to secure numerous listings. Jill Biggs unveils her Listing Multiplier technique, turning a single listing into multiple opportunities. Meanwhile, Vanessa Reilly reveals how personalized letters are transforming her market approach. These innovative tactics promise to elevate your real estate game!
19:46
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Quick takeaways
- Utilizing platforms like Nextdoor allows agents to connect with their community, fostering genuine relationships that lead to increased listing opportunities.
- The Listing Multiplier strategy enables agents to turn single listings into multiple prospects by leveraging community trust and encouraging client referrals.
Deep dives
Transitioning to Listing Agent
Agents aiming to boost their listing volume often make the mistake of solely focusing on the 'Find out what your home is worth' approach. Instead, it is crucial to market three key components: the value provided as an agent, the results achieved for clients, and the assets currently held, such as existing listings. By effectively communicating these elements, agents can attract more potential sellers and listing opportunities. This comprehensive marketing strategy allows agents to differentiate themselves in a competitive market, enabling better growth without overwhelming stress.
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