What does niching down on YouTube mean and why is it one of the best strategies for generating real estate leads?  That’s what Jason Pantana and Jeremy Knight discuss on This Week in Marketing! Jeremy has built a huge, dedicated following in the Austin, TX area, bringing him consistent business. His secret is niching down on YouTube to create the content his audience wants.  If you want to create a powerful, lead-generating YouTube channel, finding your niche is an absolute must.  In this episode, you’ll learn: The best types of real estate YouTube videos How to combine multiple niches under a cohesive umbrella Keys to strengthening your YouTube brand The best tech and tools for creating YouTube videos Watch or listen and start niching down on YouTube now!  In this episode, they discuss…  2:15 – How long until YouTube pays off  5:00 – Best videos / finding your niche  11:30 – The umbrella of your niche  13:20 – YouTube brand elements  19:35 – Best tech tools for creating video

This crazy year is coming to a close! As we’re looking towards the year ahead, it’s important to take some time to pause and see how we can make a difference to those around us. In this Mindset Monday, I’m talking about what it means to show gratitude to the people in your life – including yourself.   

Will 2025 be the year of real estate influencers? How do you create real trust at scale? What are the cutting-edge marketing strategies winning today that most agents don’t know about?    This is what Tom Ferry, Jason Pantana, and Jimmy Mackin are discussing in this special double-feature of the Tom Ferry Podcast Experience!    In Part 1, they’re diving into the unique marketing strategies that worked in 2024 which will really take off in 2025. You’ll learn what’s going on with real estate influencers, faceless creators, and the best listing attraction strategies out there.    Then in Part 2, Tom, Jimmy, and Jason break down a powerful strategy to build and maintain trust with everyone who encounters your brand.    This is essential 2025 prep, so watch now, and let us know your thoughts on real estate influencers in the comments!   

If TikTok gets banned, what do real estate agents do next? If you could introduce just one new strategy into your business to generate organic leads and establish yourself as the local authority, what would it be? These are the questions Tom Ferry, Jason Pantana, and Jimmy Mackin are answering in this special two-part podcast episode!    To start off, Tom and his guests dive into the best platforms and strategies for real estate agents to turn to if TikTok gets banned in the U.S. You’ll hear their predictions, the social media platforms to start building out in preparation, and the the types of content that will set you ahead of the curve.    Next, you’ll learn Jason’s genius strategy for generating organic leads and establishing yourself and the most trusted authority in your market.    This two-part episode is critical for your Q1 preparation, so watch or listen now! You don’t want to be behind if TikTok gets banned! 

Jimmy Mackin, a partner at Listing Leads, shares insightful marketing strategies tailored for real estate agents eager to harness Instagram for lead generation. He discusses how to transform property listings into lead magnets, revealing high-performing content examples from over 12,000 posts. The conversation includes innovative techniques, such as using ASMR and AI in video production, to elevate engagement. Mackin emphasizes the importance of storytelling and creativity, equipping listeners with actionable tips to stand out in a competitive market.

The real estate email newsletter is one of the most important, underutilized, and effective marketing channels for agents. It’s your best method for engaging your database, nurturing leads, and generating interest for your brand.    In a year when 6-8% of your database will make a move, you need to have a killer strategy for your real estate email newsletter. On this episode of This Week in Marketing, Jason interviews Atlanta, Georgia’s Vanessa Reilly, who is one of the best email marketers in the business. Her emails are attention-grabbing, addictive, and – most importantly – they get people to take action.    Vanessa unpacks her strategy for taking your newsletters to the next level and giving your audience the content they really want. You’ll learn her strategy for: Subject lines Email frequency Leveraging listings Valuable content  Driving engagement    Watch or listen, now, and make your real estate email newsletter the factor that sets you apart from the competition.    In this episode, they discuss… 0:00 – Mass email strategy  3:15 – Vanessa’s email marketing strategy  6:28 – The subject line 12:18 – Results of email marketing 15:08 – Weekly frequency  19:25 – Mistakes & where to start

What you do today shapes your entire next year. While it’s important to savor the holidays, now is the time to put in the work that will set you up for success and save you from stress later. With just weeks left in the year, it’s your chance to spark the momentum that will fuel your next 365 days. In this Mindset Monday, Tom shares the essential steps to finish strong and start even stronger. Don’t miss this critical message – your future self will thank you!

Mike Ferry is a true legend in the real estate world—an innovator who transformed the way agents think, work, and succeed. And for me, he’s more than that—he’s my father.   In this special episode of the Tom Ferry Podcast Experience, I’m honored to sit down with my dad, Mike Ferry, to explore the incredible story behind his groundbreaking career. From working alongside the iconic Earl Nightingale to the pivotal decisions that launched him into real estate, Mike shares the strategies and insights that revolutionized the industry.   This is more than a conversation; it’s a masterclass in living a purposeful and abundant life. Decades of wisdom are distilled into this one unforgettable episode. Grab a notebook, because the lessons Mike Ferry shares have shaped my journey as a leader, and they could do the same for you.  

Unlocking your potential starts with setting ambitious goals that inspire deep motivation. Personal growth is crucial for reaching these extraordinary aspirations. Transforming outdated behaviors and embracing change can guide you toward becoming the version of yourself capable of achieving your dreams. It's all about summoning the giant within and evolving to create a fulfilling future.

Rory Vaden, a national speaker, NYT bestselling author, and co-founder of Brand Builders Group, shares his expertise on personal brand growth. He emphasizes the importance of building trust through authenticity rather than just logos or social media presence. The discussion covers practical strategies for standing out in real estate, the power of vulnerability in storytelling, and the critical role of accountability in brand development. Vaden also hints at insights from his upcoming book on identifying uniqueness and overcoming imposter syndrome.