The Tom Ferry Podcast Experience AI Marketing Automation: What’s Hot & What’s Not | Tom Ferry Podcast Experience
Jul 10, 2025
Jason Pantana, an AI and marketing automation expert, teams up with Jimmy Mackin, a master of marketing for real estate agents. They dive into the transformative world of AI marketing automation, emphasizing the need for real estate professionals to adapt or risk falling behind. Discover how to integrate AI with tech stacks and leverage autonomous agents. They also discuss optimizing advertising strategies, crafting engaging ads, and utilizing automation tools to save time and enhance outreach. This conversation promises to future-proof your marketing efforts!
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Agentic AI And AI-Generated Video
- Agentic AI can autonomously perform marketing tasks like a team member while you work with clients.
- Video and voice cloning are rapidly enabling AI-generated personalized video content at scale.
Automate Workflows With Zapier Agents
- Use Zapier to connect your tech stack and automate triggers and actions across apps.
- Try Zapier's agent feature to describe desired workflows in plain text and let AI configure app connections for you.
Personalized Video Follow-Up Automation
- Build automations to generate and send personalized AI videos to segmented CRM contacts.
- Use triggers like email clicks or CRM tags to send tailored videos created by tools such as HeyGen.