Discover the power of reverse engineering your year by starting with a clear vision of your future. Learn how to create a vivid letter to your future self, pushing beyond simple goal-setting. This reflective exercise not only helps clarify your goals but also fuels your motivation for the entire year. Embrace a transformative mindset that keeps you focused and ready to take massive action!

If scaling sales is your goal for 2025, this podcast episode is what you need! Last week, we brought you powerhouse agents sharing strategies to boost revenue. Now, in Revenue Rainmakers Part 2, Tom sits down with six more of the top agents in the industry to discuss their secrets for closing record numbers of transactions year after year.    In a series of rapid-fire Q&As, Tom speaks with Jamie McMartin, Alicia Soekawa, Todd Bartusek, Rachel & Dustin Parker, and Derek Caldwell, who each reveal their unique secrets for scaling sales in 2025. They’re breaking down their processes, systems, marketing strategies, routines, and mindsets that drive consistent growth.   This episode is loaded with insights and game-changing tactics for scaling sales, straight from the pros. Grab your notepad and prepare to implement these strategies for an unstoppable year ahead!

Jason Pantana, a social media strategist, dives into the future of real estate marketing. He reveals how realtors can conquer social media algorithms to boost visibility and foster meaningful connections. Pantana emphasizes the importance of local content and shares techniques to convert casual interactions into concrete leads. He also discusses leveraging AI tools to amplify marketing efforts, particularly through engaging formats like Instagram stories and polls. Essential insights for realtors gearing up for success in 2025!

If you’re looking to boost your revenue in the coming year, this is the show for you!    On this episode of the Tom Ferry Podcast Experience, I have 8 revenue rainmakers – Lourdes Maestres, Steve Rovithis, Luke Newcomer, Landon Albrick, Riley Smith, Meredith Fogle, Dee Martin, and Blake Davenport – who are spilling their secrets of how they’re making a ton of money right now.    In a rapid-fire Q&A, we’re going around the table as they share their best strategies for ensuring a profitable year to come.    You’ll learn what they're doing to generate and convert huge amounts of leads, the groundbreaking strategies to start implementing now, and their systems for scaling without hitting burnout.    This is too much wisdom to digest all at once, so we’re splitting it into two parts. Watch or listen now, take notes, and check back next week for Revenue Rainmakers Part 2!   

Rich/poor/rich/poor/rich/poor. This is the cycle that happens to most real estate agents. If you look at the trends, you can usually trace it back to the holidays – when agents start slowing down on their marketing and lead generation. Want to give yourself and your loved ones a real gift this holiday season that will keep giving back over time? Work harder. That’s what I’m talking about on this Mindset Monday. 

Looking to crush it in real estate next year? Discover five key strategies to amplify your success, including refining your Unique Value Proposition and mastering your schedule. Learn how to leverage impactful case studies to boost credibility and drive results. Explore the importance of structured planning for balancing work and personal life. Finally, find out how accountability can supercharge your journey, with tips on public declarations and setting smaller targets for ultimate focus.

The New Rules of Instagram are changing the game – and Sam Reifman-Packett is using them to generate million-dollar deals every single month.   In this episode of This Week in Marketing, Sam sits down with Jason Pantana to break down exactly how he leverages the new rules of Instagram to attract high-end listings and buyers – all without spending a dime on ads.   You’ll learn the secrets behind the types of content that drive massive engagement, how to read your audience’s interest, and the best tactics for working with Instagram’s algorithm to maximize your lead generation.   If you’re ready to skyrocket your business using the new rules of Instagram, don’t miss this episode. Watch or listen now!   In this episode, they discuss…  3:00 – Qualifying a lead 6:23 – Calibrated questions  13:00 – Content that gets attention  19:00 – Other people’s listings 22:43 – Types of post  25:40 – Useful strategies  28:30 – How leads reach out

Do you take the stairs or the escalator? That question applies to a lot more than just how you get around. As other real estate agents begin slowing down during Q4, now is the time to choose the path of discipline. In this Mindset Monday, I’m talking about what it takes to build the kind of discipline that improves every area of your life.   

What are the greatest risks to real estate and the agents working in it today? How can agents stay ahead of shifts and increase their earnings now and in the future? These questions are addressed in T3 Sixty’s “The Opportunity Report,” a groundbreaking analysis of the industry that charts a strategic path toward a better future.   In this episode of the Tom Ferry Podcast Experience, I chat with T3 Sixty CEO Jack Miller about the implications of this report, the greatest risks to real estate, and strategies to navigate the challenges ahead.   Ten years ago, T3 Sixty published “The Danger Report,” which accurately predicted 83% of the situations we face today. Given this track record, “The Opportunity Report” is essential knowledge for every agent.   Watch or listen to our full breakdown, and be sure to read the entire report. The risks to real estate are significant, but as you’ll discover, there are effective ways to stay ahead of them.  

Hannah Dubyne generates an incredible amount of real estate leads from YouTube every single month. This is an agent who has honed her channel into an absolute lead magnet, attracting people who can’t wait to work with her, and what’s most incredible of all is that she built this remarkable social presence in only three years.    In this episode of This Week in Marketing, Jason Pantana talks with Hannah about what it takes to attract double-digit real estate leads from YouTube every month. As they walk through her channel, you’ll learn her secrets for: Keyword optimization Video ideas and research Thumbnails Content creation And more!   If you’re not generating leads from YouTube (and a lot of them, regularly), you’re missing out on one of the best lead generation channels out there. Watch or listen, now!    In this episode, they discuss… 0:00 – About Hannah’s business  3:10 – Hannah’s story 5:48 – Evergreen videos  8:35 – A walkthrough of Hannah’s channel  10:40 – Thumbnails & keyword optimization 17:00 – Hannah’s second channel  19:00 – Video breakdowns 22:55 – Researching topics