Communicate to close – it’s the ultimate skill every real estate agent needs to master. From telling the right story to building authentic connections and confidently closing sales, powerful presentations and conversations are your most powerful tools.    But in today’s market, a cookie-cutter approach won’t cut it.    In this podcast episode, Tom Ferry and Jason Pantana sit down with Terri Sjodin, author of Presentation Ready and a keynote speaker at our Elite Retreat. She’ll unpack her proven strategies to help you communicate to close with certainty.    What you’ll learn: The 3 biggest mistakes agents make in presentations How to build instant rapport with any client Adapting your style to fit your audience The closing lines that seal the deal   If you want to elevate your presentation skills and communicate to close more deals, this episode is packed with the insights you need. Watch or listen now!  

Discover how to effectively plan your year for both personal and professional success. Learn the importance of scheduling not just tasks but also holidays and personal goals. Master the art of time management to boost productivity and nurture relationships. Prepare for a balanced and fulfilling life by designing your calendar with intention. Gain practical tips that can help you achieve more and even increase your income!

Join Jason Pantana, a real estate expert known for his organic lead generation tactics, and Jimmy Mackin, a savvy real estate professional with social media insights, as they explore the potential fallout of a TikTok ban. They discuss alternative platforms like YouTube and Instagram, emphasizing the need for unique, localized content to stand out. Jason reveals a genius organic leads strategy leveraging AI for SEO, while both guests stress the importance of engaging, community-centric content to thrive in a competitive landscape.

Discover the secrets to achieving the elusive flow state, where focus sharpens and distractions fade. Learn three essential steps to not only enter this state but also to maintain it during challenging times. Dive into inspiring stories, including that of a dedicated treasure hunter whose perseverance exemplifies the journey to success. Get ready to boost your mindset and unleash relentless discipline!

In this insightful discussion, Jeremy Knight, a renowned real estate agent and YouTube expert from Austin, shares his secrets to successful content creation. He explains the power of niching down on YouTube for generating leads and building a dedicated audience. Listeners will learn about the best types of real estate videos, how to combine multiple niches, and essential tech tools for video production. Jeremy also emphasizes the importance of branding and consistency as key elements for success in the competitive online landscape.

This crazy year is coming to a close! As we’re looking towards the year ahead, it’s important to take some time to pause and see how we can make a difference to those around us. In this Mindset Monday, I’m talking about what it means to show gratitude to the people in your life – including yourself.   

Will 2025 be the year of real estate influencers? How do you create real trust at scale? What are the cutting-edge marketing strategies winning today that most agents don’t know about?    This is what Tom Ferry, Jason Pantana, and Jimmy Mackin are discussing in this special double-feature of the Tom Ferry Podcast Experience!    In Part 1, they’re diving into the unique marketing strategies that worked in 2024 which will really take off in 2025. You’ll learn what’s going on with real estate influencers, faceless creators, and the best listing attraction strategies out there.    Then in Part 2, Tom, Jimmy, and Jason break down a powerful strategy to build and maintain trust with everyone who encounters your brand.    This is essential 2025 prep, so watch now, and let us know your thoughts on real estate influencers in the comments!   

Jimmy Mackin, a partner at Listing Leads, shares insightful marketing strategies tailored for real estate agents eager to harness Instagram for lead generation. He discusses how to transform property listings into lead magnets, revealing high-performing content examples from over 12,000 posts. The conversation includes innovative techniques, such as using ASMR and AI in video production, to elevate engagement. Mackin emphasizes the importance of storytelling and creativity, equipping listeners with actionable tips to stand out in a competitive market.

The real estate email newsletter is one of the most important, underutilized, and effective marketing channels for agents. It’s your best method for engaging your database, nurturing leads, and generating interest for your brand.    In a year when 6-8% of your database will make a move, you need to have a killer strategy for your real estate email newsletter. On this episode of This Week in Marketing, Jason interviews Atlanta, Georgia’s Vanessa Reilly, who is one of the best email marketers in the business. Her emails are attention-grabbing, addictive, and – most importantly – they get people to take action.    Vanessa unpacks her strategy for taking your newsletters to the next level and giving your audience the content they really want. You’ll learn her strategy for: Subject lines Email frequency Leveraging listings Valuable content  Driving engagement    Watch or listen, now, and make your real estate email newsletter the factor that sets you apart from the competition.    In this episode, they discuss… 0:00 – Mass email strategy  3:15 – Vanessa’s email marketing strategy  6:28 – The subject line 12:18 – Results of email marketing 15:08 – Weekly frequency  19:25 – Mistakes & where to start

What you do today shapes your entire next year. While it’s important to savor the holidays, now is the time to put in the work that will set you up for success and save you from stress later. With just weeks left in the year, it’s your chance to spark the momentum that will fuel your next 365 days. In this Mindset Monday, Tom shares the essential steps to finish strong and start even stronger. Don’t miss this critical message – your future self will thank you!