The Tom Ferry Podcast Experience Never Lose a Listing Again: The “Don’t Fire Me Report” | Tom Ferry Podcast Experience
Jun 12, 2025
Lourdes Maestres, a luxury real estate agent from Ft. Lauderdale, shares her innovative approach to client retention with the "Don't Fire Me" Report. This proactive tool fosters trust and keeps sellers informed, enhancing communication in tough discussions about pricing. Lourdes explains how to create and deliver this valuable report. She also emphasizes the importance of market knowledge and organized systems in securing listings while suggesting tailored marketing strategies for luxury properties. Trust and clarity are the keys to lasting client relationships!
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Origin of "Don't Fire Me" Report
- Lourdes created the "Don't Fire Me" report because longer market times made selling inventory harder.
- This report educates sellers with data and marketing efforts, reducing objections about price reductions.
Weekly Seller Reporting Strategy
- Set the expectation at the listing presentation that sellers will receive a weekly report.
- Provide consistent communication every Tuesday to build trust and transparency with sellers.
Components of Effective Seller Reports
- Send sellers a concise weekly report and a detailed report after 30 days without offers.
- Include marketing efforts, showings, feedback, and market stats to avoid seller objections.