Proactive Strategies in Luxury Real Estate Marketing

"Don't Fire Me" — those three dreaded words no agent ever wants to say to a seller.

Especially when it’s time to talk price adjustments. But what if you never had to say them again?

In this episode of the Tom Ferry Podcast Experience, Tom sits down with Ft. Lauderdale luxury powerhouse Lourdes Maestres, who created a smart, proactive tool to keep clients informed, aligned, and loyal: the “Don’t Fire Me” Report.

This simple email strategy gives sellers exactly what they need—updates, data, and trust—so that when tough conversations come up, you’re never on defense.

Lourdes breaks down exactly how to create your own, how to deliver it, and why it’s a non-negotiable in today’s market.

📧 More confidence.

💬 Better conversations.

🧠 Stronger client relationships.
🏠 No lost listings!

Watch the episode now and start using your own “Don’t Fire Me” Report today.