The Tom Ferry Podcast Experience Identifying Real Estate Opportunity: Lessons from Listing Leads | Tom Ferry Podcast Experience
Jun 5, 2025
Jimmy Mackin, co-founder of Listing Leads, dives into the world of real estate opportunities. He emphasizes the need to seek out underserved markets often overlooked by others. Mackin reveals why chasing quick wins can impede success and shares insights on strategies employed by top producers to scale their businesses. Listeners will uncover the importance of adaptability, the power of testing, and the effectiveness of clear marketing messages, all designed to spot hidden opportunities and thrive in a competitive landscape.
AI Snips
Chapters
Transcript
Episode notes
Target Underserved Markets
- Identify underserved markets where others are not focusing to access hidden opportunities.
- Adjust your marketing and branding to become the obvious choice in these healthier market segments.
Analyze Market Metrics
- Evaluate markets by competition, demand, and total addressable market to find growth areas.
- Use AI tools to analyze data and identify strategic geographic areas for focused marketing.
Listing Leads Origin Story
- Listing Leads started from Tom Ferry's passion for buying domains and a market opportunity.
- They aimed to create a valuable, low-cost service focusing on building rather than meetings.