The Power of Testing: Learning from Failure to Improve Business Strategies

Real estate opportunity is everywhere—but only if you know where to look. Starting and growing a business is hard, especially right now. 

In this episode of the Tom Ferry Podcast Experience, Tom sits down with Jimmy Mackin, co-founder of Listing Leads, to break down exactly how to spot hidden opportunities and dominate underserved markets.

This is a call to stop chasing what’s obvious. 

Smart agents uncover what others miss—and that’s where real estate opportunity lives.

You’ll learn:

✅ How to identify markets no one else is serving

✅ Why chasing "easy money" is holding you back

✅ What top producers do differently to scale fast

Real estate opportunity doesn’t just show up… You have to know how to find it, and this episode shows you how. Watch or listen now and start unlocking yours.

P.S. Want to know where to discover the greatest source of opportunities anywhere in this industry? tomferry.com/summit