Time Management vs. Prioritization | Tom Ferry Podcast Experience
Sep 30, 2024
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Tom Ferry, a renowned real estate coach and speaker, dives into the crucial difference between time management and prioritization. He emphasizes that simply managing time won't boost your revenue; instead, focusing on what truly drives new business is key. With the end of the year approaching, he urges listeners to strategically engage with potential clients and consider how upcoming elections may impact their business strategies. This conversation is packed with actionable insights to maximize success in the real estate market.
Prioritizing revenue-generating activities is crucial for success, especially by targeting the small percentage of contacts likely to sell homes soon.
Proactively engaging clients before the upcoming election is essential to navigate potential market uncertainties and maintain future business momentum.
Deep dives
Prioritizing Your Efforts
Effective time management relies heavily on prioritizing the most impactful activities, particularly in revenue-generating scenarios. It is emphasized that a small percentage of contacts, specifically six percent, are likely to place their homes on the market within the next year, suggesting that targeted communication with these potential clients is vital. Engaging with these individuals through conversations, emails, and text messages should take precedence, especially as the year concludes. By focusing on the hand raisers now, individuals can secure a strong finish for the year and establish a positive momentum for the following year.
Navigating Uncertainty Ahead
The upcoming election is expected to create a period of uncertainty that may affect the residential real estate market. It is predicted that the weeks surrounding the election could slow down transactions, particularly for those who may feel unsettled by the outcome. This looming uncertainty calls for proactive engagement before the election, with a strong emphasis on reaching out to clients and prospects ahead of time. Preparing for this potential disruption by maintaining communication can build a solid foundation for future success, regardless of the election results.
1.
Urgency in Time Management and Prioritization Before Year-End
Time management isn’t what’s going to help you generate more revenue before the end of the year. You have to prioritize your revenue. Stop getting bogged down in what doesn’t directly help you acquire new business. You’re running out of time in the year, because we have an election cycle coming up before then. Check out this Mindset Monday to get my thoughts on your timing – and more importantly, your priorities – for the rest of the year.
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