The Tom Ferry Podcast Experience

Let’s talk about commission and buyer agreement roleplays. How do you broach the subject of your fee? Since the new MLS laws went into effect, getting a signed BRBC (Buyer Representation of Broker Commission Agreement) is one of the most important skills you need to have.    Instead of just telling you what to say in those situations, on this episode of the Tom Ferry Podcast Experience, I’m here with Mike Hickman, the CEO of Southern Gables, practicing the most effective buyer agreement roleplays.   You’ll learn how to talk about your commission, the questions to ask, and the phrasing that will help build trust and offer a better experience.    We’ve just seen a massive shift in our industry and you need to be practicing your buyer agreement roleplays anyway, so this episode is necessary viewing. Check it out now.   

Toby Mathis, President of Anderson Business Advisors and author of "Infinity Investing," shares his expertise on savvy financial management. He emphasizes financial literacy as the key to achieving generational wealth. Topics include the 30-30-10 investment model, which advocates for a balanced approach to income allocation and asset protection. Toby discusses the importance of controlling assets through trusts and LLCs to shield against liabilities. Listeners are encouraged to move beyond traditional financial practices and take actionable steps towards securing their financial future.

Tom Ferry, a leading marketing coach, shares his insights on adapting marketing strategies in light of the recent NAR settlement. He emphasizes the importance of post-settlement marketing, focusing on consumer psychology and innovative communication. The discussion delves into revolutionizing real estate marketing by prioritizing audience engagement over traditional ads. Ferry highlights the shifting market dynamics, urging real estate professionals to seize new opportunities despite economic challenges, while preparing for an upcoming marketing summit to further explore these strategies.

How can you increase your income and the amount of abundance in your life? Everyone is always asking themselves this question, but that’s your first mistake. There is a better question to ask which will naturally help you identify what you can do to make more money. It’s all about problem solving, and it’s what I’m talking about in this episode of Mindset Monday. 

Jason Pantana, an expert in real estate and online search strategies, shares compelling insights on how sellers today find listing agents. He discusses how AI is transforming online search and SEO, highlighting its significance for real estate marketing. Pantana identifies the top six sources where sellers hunt for agents, offering strategic tips for visibility and success. His valuable advice on leveraging generative AI and obtaining online reviews is crucial for agents looking to enhance their market presence.

Tom Ferry, a renowned real estate trainer, is joined by Leo Pareja, the new CEO of eXp Realty, to tackle the critical updates in real estate contracting. They discuss the Consumer Federation of America's new criteria for seller contracts aimed at reducing confusion in paperwork across states. The duo dives into recent rule changes surrounding commissions and the importance of transparent agreements. Additionally, they emphasize adapting to new practices, including seller empowerment and understanding agency types in contracts, all while countering misinformation in the industry.

What should you do when nothing seems to click in your life? The conversation dives into overcoming obstacles in business, relationships, and health. It emphasizes the importance of evaluating and refining strategies for success. Listeners are encouraged to blend proven methods with innovation. Most importantly, it reminds you not to lose hope and keep pushing through the tough times.

Get ready for a seismic shift in real estate commissions! Industry experts discuss essential strategies for navigating these changes and enhancing buyer communication. Adapting to new commission structures is crucial, as personalized outreach can attract high-intent sellers. Insights on using social media effectively and the impact of upcoming events on market dynamics provide actionable tips for agents. Stay ahead of the curve with innovative strategies to ensure a successful transition in your business!

In this discussion, Jason Pantana, a marketing expert focused on real estate, dives into Instagram's sequence feature, a game-changer for video virality. He shares tips on crafting compelling visual hooks and warns about new scams targeting social media users. Later, Felicia Lewis, a top listing agent thriving in Carmel Valley, reveals her powerful strategies for generating demand and connecting with clients. This session is packed with insights for enhancing digital marketing and maximizing real estate potential!

In this engaging discussion, Tom Toole, a Philadelphia real estate powerhouse, shares how he achieved an astounding 122 listings in just four months. He dives into the critical principles that differentiate top listing agents from the rest, emphasizing data-driven strategies and effective communication. Tom also reveals his ultimate techniques for managing buyer broker agreements at scale and the importance of nurturing client relationships. Tune in for actionable insights that can instantly enhance your real estate skills!