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The Tom Ferry Podcast Experience
Where Sellers Look for Listing Agents + AI vs. Online Search | This Week in Marketing
Aug 7, 2024
Jason Pantana, an expert in real estate and online search strategies, shares compelling insights on how sellers today find listing agents. He discusses how AI is transforming online search and SEO, highlighting its significance for real estate marketing. Pantana identifies the top six sources where sellers hunt for agents, offering strategic tips for visibility and success. His valuable advice on leveraging generative AI and obtaining online reviews is crucial for agents looking to enhance their market presence.
23:47
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Quick takeaways
- Generative AI is fundamentally reshaping online search dynamics and necessitating a shift in marketing strategies for improved SEO and visibility.
- Understanding seller behavior reveals that 28% rely on online research for agent selection, highlighting the need for agents to manage their online reputation effectively.
Deep dives
Impact of Generative AI on Online Search
Generative AI is transforming the way online searches are conducted, particularly impacting SEO and pay-per-click advertising strategies. Innovations like OpenAI's Search GPT prototype challenge traditional search engines by offering synthesized responses to user queries, distinguishing themselves from platforms like Google, which primarily ranks links for users to explore. This shift toward generative search could reduce user burden by providing direct answers rather than requiring navigation through multiple links. As search dynamics evolve, businesses must adapt their marketing strategies to align with these technological advancements to maintain their online presence and visibility.
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