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The Tom Ferry Podcast Experience
A MASSIVE MARKETING OPPORTUNITY! | This Week in Marketing
Aug 14, 2024
Tom Ferry, a leading marketing coach, shares his insights on adapting marketing strategies in light of the recent NAR settlement. He emphasizes the importance of post-settlement marketing, focusing on consumer psychology and innovative communication. The discussion delves into revolutionizing real estate marketing by prioritizing audience engagement over traditional ads. Ferry highlights the shifting market dynamics, urging real estate professionals to seize new opportunities despite economic challenges, while preparing for an upcoming marketing summit to further explore these strategies.
45:16
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Quick takeaways
- Post-settlement marketing strategies are vital for real estate agents to adapt effectively and innovate in response to new regulations.
- A positive mindset focused on understanding clients' needs allows agents to turn challenges into opportunities for growth in turbulent markets.
Deep dives
Adapting to Market Changes
The recent National Association of Realtors Settlement is causing significant changes in the real estate landscape, presenting both challenges and opportunities for agents. As markets begin to adapt to new regulations, agents have the chance to innovate their marketing strategies to better serve buyers and sellers. It’s crucial for agents to recognize that embracing these changes can establish them as leaders in their respective markets. By staying informed and proactive, they can create a competitive edge to attract more listings and build stronger relationships with clients.
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