The Tom Ferry Podcast Experience

A MASSIVE MARKETING OPPORTUNITY! | This Week in Marketing

Aug 14, 2024

Tom Ferry, a leading marketing coach, shares his insights on adapting marketing strategies in light of the recent NAR settlement. He emphasizes the importance of post-settlement marketing, focusing on consumer psychology and innovative communication. The discussion delves into revolutionizing real estate marketing by prioritizing audience engagement over traditional ads. Ferry highlights the shifting market dynamics, urging real estate professionals to seize new opportunities despite economic challenges, while preparing for an upcoming marketing summit to further explore these strategies.

45:16

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Tom

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Quick takeaways

Post-settlement marketing strategies are vital for real estate agents to adapt effectively and innovate in response to new regulations.

A positive mindset focused on understanding clients' needs allows agents to turn challenges into opportunities for growth in turbulent markets.

Utilizing diverse marketing channels and crafting educational content about new market realities can significantly enhance client engagement and trust.

Deep dives

Adapting to Market Changes

The recent National Association of Realtors Settlement is causing significant changes in the real estate landscape, presenting both challenges and opportunities for agents. As markets begin to adapt to new regulations, agents have the chance to innovate their marketing strategies to better serve buyers and sellers. It’s crucial for agents to recognize that embracing these changes can establish them as leaders in their respective markets. By staying informed and proactive, they can create a competitive edge to attract more listings and build stronger relationships with clients.

Focus on Your Target Audience

01:53

Empower through Clarity

01:16

Intro

2min

Navigating Market Changes

21min

Revolutionizing Marketing Strategies

11min

Navigating Real Estate Marketing in a Changing Economy

4min

Navigating Real Estate Opportunities

5min

Anticipating the Upcoming Marketing Summit

2min

A post-settlement world requires post-settlement marketing. For many of us, the new rules imposed by the NAR settlement agreement have already gone into effect. For others, that change will come at the end of the week. If you’re still running the same marketing that you were before the shift, you can’t expect the same results.

This is a special episode of This Week in Marketing, aimed at your overall marketing strategy for the road ahead. Jason Pantana interviews the No. 1 coach himself, Tom Ferry about the post-settlement marketing that drives consumer decisions now.

You’ll learn the mindset, the messaging, the marketing channels, and the consumer psychology you need to make an impact in your market, as well as the best ways to protect yourself under the new rules.

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The Tom Ferry Podcast Experience

A MASSIVE MARKETING OPPORTUNITY! | This Week in Marketing

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Adapting to Market Changes

Embracing a Growth Mindset

The Power of Communication and Education

Surveying Client Needs

Strategic Distribution of Marketing Efforts

Focus on Your Target Audience

Empower through Clarity

Remember Everything You Learn from Podcasts