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The Tom Ferry Podcast Experience
The Instagram Sequence Feature – Snag Visual Hooks! | This Week in Marketing
Jul 31, 2024
In this discussion, Jason Pantana, a marketing expert focused on real estate, dives into Instagram's sequence feature, a game-changer for video virality. He shares tips on crafting compelling visual hooks and warns about new scams targeting social media users. Later, Felicia Lewis, a top listing agent thriving in Carmel Valley, reveals her powerful strategies for generating demand and connecting with clients. This session is packed with insights for enhancing digital marketing and maximizing real estate potential!
22:58
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Quick takeaways
- Utilizing Instagram's sequence feature allows marketers to create captivating video hooks by integrating popular clips, enhancing viewer retention and engagement.
- Effective listing strategies, including community engagement and property staging, can significantly boost demand for real estate services in competitive markets.
Deep dives
Leveraging Instagram's Sequence Tool for Engagement
The sequence tool on Instagram enables users to integrate popular video clips into their own reels as attention-grabbing hooks. By utilizing snippets from well-known figures or viral content, marketers can effectively create engaging visual openings for their videos. For instance, a successful listing agent creatively employed the sequence feature by using a viral clip featuring a martial artist to transition into showcasing a property. This technique enhances the overall viewer experience, increases retention, and can significantly boost the chances of going viral.
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