Maximizing Instagram Leads for Real Estate Dominance | This Week in Marketing
Sep 25, 2024
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Elio Alanis, a 23-year-old real estate prodigy and millionaire, shares his secrets to dominating the market through Instagram. He discusses effective strategies for generating leads, balancing personal and professional content, and maintaining direct communication with clients. Elio emphasizes the importance of a personal touch to improve conversion rates and offers actionable tips for boosting engagement and visibility on social media. Listeners will learn the value of a compelling Instagram presence and innovative tactics for real estate success.
Elio Alanis emphasizes creating an engaging Instagram content strategy that combines personal authenticity with social proof to attract clients.
A streamlined lead generation process involving direct text communication allows for efficient client interaction and enhances conversion rates in real estate.
Deep dives
Effective Instagram Strategy
A 23-year-old realtor has successfully generated over 150 sales primarily through Instagram, demonstrating the platform's potential for real estate marketing. His strategy includes a structured content pattern that features a mix of closing pictures, personal videos, and relatable life moments, creating an engaging grid that showcases both professional success and authenticity. This approach not only reinforces his credibility as a top realtor in Houston but also caters to the audience’s need for social proof, as potential clients are more likely to trust a realtor who visibly demonstrates success. By using this method for the past four years, he has made Instagram his primary lead generation source, facilitating a significant portion of his annual transactions.
Call-to-Action Techniques
Each post on his Instagram includes a consistent call-to-action that urges followers to text a specific number to initiate contact, functioning similarly to an email signature. This method streamlines the lead generation process by guiding engagement through a straightforward and personal invitation to connect. When a follower texts the designated number, a dedicated team responds quickly, ensuring potential clients feel acknowledged and valued, which can significantly improve conversion rates. Additionally, the realtor emphasizes human interaction over automated responses, helping to differentiate his services in a marketplace often saturated with automated messages.
Ad Boosting for Visibility
The realtor strategically boosts selected posts, particularly closing images, to enhance their visibility on Instagram. By investing approximately $3,000 monthly in boosting, he effectively drives targeted traffic to his profile, which facilitates lead generation through increased engagement and interaction with his content. This tactic allows him to maximize social proof while keeping his audience informed about recent successes, reinforcing his position in the competitive real estate market. The combination of organic growth strategies and paid advertising enables him to continually expand his reach within the local community.
Building Relationships and Closing Deals
Upon initial contact through the text message system, he and his team prioritize scheduling a quick call to discuss the prospective client's needs and goals, making the first interaction efficient and impactful. This conversation lasts no longer than five minutes, allowing them to gather essential information while establishing rapport and trust with the client. By guiding clients through the early stages of the home-buying process, including directing them to lenders for pre-approval, the realtor streamlines the journey to closing deals. His organized approach not only helps ensue consistent conversion rates but also positions him and his team to explore potential opportunities with existing contacts, reinforcing the importance of relationship management in real estate.
Instagram leads for real estate agents are a goldmine. Just ask Elio Alanis. At only 23-years-old, Elio is the top single agent in the Houston, TX area. He became a millionaire at 22 by dedicating himself to mastering the art of real estate Instagram leads, and he wants to show you that no matter where you’re at in your business, you can do it too.
In this episode of This Week in Marketing, Jason Pantana talks with Elio about his strategy for generating Instagram leads at scale, the content he produces to captivate his audience, and his tactics for following up. This is one young genius’s process for going from DMs to closed deals.
No matter what lead gen sources you’ve been using, you can not afford to miss out on Instagram leads. As you’ll see, it doesn’t have to cost a lot to make a lot. Watch or listen now!
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