The Tom Ferry Podcast Experience

What are the greatest risks to real estate and the agents working in it today? How can agents stay ahead of shifts and increase their earnings now and in the future? These questions are addressed in T3 Sixty’s “The Opportunity Report,” a groundbreaking analysis of the industry that charts a strategic path toward a better future.   In this episode of the Tom Ferry Podcast Experience, I chat with T3 Sixty CEO Jack Miller about the implications of this report, the greatest risks to real estate, and strategies to navigate the challenges ahead.   Ten years ago, T3 Sixty published “The Danger Report,” which accurately predicted 83% of the situations we face today. Given this track record, “The Opportunity Report” is essential knowledge for every agent.   Watch or listen to our full breakdown, and be sure to read the entire report. The risks to real estate are significant, but as you’ll discover, there are effective ways to stay ahead of them.  

Hannah Dubyne generates an incredible amount of real estate leads from YouTube every single month. This is an agent who has honed her channel into an absolute lead magnet, attracting people who can’t wait to work with her, and what’s most incredible of all is that she built this remarkable social presence in only three years.    In this episode of This Week in Marketing, Jason Pantana talks with Hannah about what it takes to attract double-digit real estate leads from YouTube every month. As they walk through her channel, you’ll learn her secrets for: Keyword optimization Video ideas and research Thumbnails Content creation And more!   If you’re not generating leads from YouTube (and a lot of them, regularly), you’re missing out on one of the best lead generation channels out there. Watch or listen, now!    In this episode, they discuss… 0:00 – About Hannah’s business  3:10 – Hannah’s story 5:48 – Evergreen videos  8:35 – A walkthrough of Hannah’s channel  10:40 – Thumbnails & keyword optimization 17:00 – Hannah’s second channel  19:00 – Video breakdowns 22:55 – Researching topics 

It’s the most wonderful time of the year! For some, it’s because they’re slowing down to enjoy the holidays and take a break. For the most successful agents out there, it’s because the others are slowing down, and that means it’s time to start marketing even harder. On this Mindset Monday, I’m talking about the importance of maintaining Q4 momentum! 

Heavy, strategic Q4 marketing is absolutely essential for victory in Q1, and yet this is the time that so many agents slow down. Don’t start the new year off on the wrong foot. You need to put in the work right now, prioritize profit, and come out of the gate with deals locked and loaded.    In this episode of the Tom Ferry Podcast Experience, I’m talking with my good friend, Jimmy Mackin, about the best Q4 marketing to go all-in on right now. These are three marketing campaigns that will immediately start generating interest and lining up deals while still allowing you to enjoy your holidays and family time.    Watch or listen to it now, and don’t forget… On November 6, Jimmy and I, as well as Jason Pantana (of Marketing Edge and This Week in Marketing fame) are going live for the business planning event of the year! THE PLAN: Designing Your Ultimate 2025 Business plan is a step-by-step guide to building your perfect business plan from the bottom up and optimizing it for maximum revenue! Sign up now! https://www.tomferry.com/webinar-registration-business-plan-2025/   One last thing! In the episode, Tom and Jimmy mention an internal message from Mr. Beast. You can check that out here: https://drive.google.com/drive/u/1/folders/1FwLJflbEVG0mKq6AdHIz0-Jj9fiju2l1 

Jason Pantana, a dynamic real estate agent and coach, shares his incredible journey from a struggling waiter to a top-performing agent. He emphasizes that the key to getting listings sold quickly lies in aligning with sellers and setting realistic expectations. Jason reveals effective communication strategies to strengthen trust and collaboration. He also highlights the importance of mentorship in his success and offers a framework to navigate the complexities of the selling process, ensuring everyone involved is on the same page.

6% of the people in your phone are going to transact in the coming year. You have a finite number of days to set the stage and position yourself as the obvious agent to work with. So what are you committed to, right now? What will close that loop? That’s what I’m talking about in this Mindset Monday. 

Andrew Flachner, co-founder and president of RealScout, shares valuable insights on the dynamics of successful real estate teams. He delves into how these teams are structured, compensated, and effectively manage lead generation costs. The conversation reveals the importance of a robust sphere of influence and effective lead nurturing strategies. Andrew also discusses the different operational efficiencies between small and large teams and highlights optimistic projections for the market, making it clear that adaptability is key to thriving in real estate.

In this engaging discussion, Dennis Yu, an AI and digital marketing expert, teams up with Jason Pantana to unveil the transformative power of AI in real estate SEO and online branding. They break down how generative AI can enhance searchability and reshape marketing strategies. Key insights include claiming knowledge panels on Google, using AI tools for digital branding, and optimizing content distribution across platforms. By mastering these techniques, real estate agents can boost their online visibility, attract more leads, and stay ahead of the competition!

Discover the secret to peak performance by tracking your energy levels. Learn how cultivating a focused mindset can lead to higher productivity. Reflect on your optimal performance times and develop habits that elevate your state of being. Say goodbye to sluggishness and hello to vibrant energy!

In this discussion with Edna Kimble, a powerhouse real estate agent who sells 360 homes a year, she reveals the secrets behind her incredible success. Edna shares her journey from struggling to manage 100 sales annually to mastering systems that skyrocketed her productivity. Key topics include the importance of client relationships, transparency, and effective communication. She emphasizes strategic marketing and understanding seller motivations, proving that real estate success is rooted in genuine connections and a balanced approach to work and life.