The Tom Ferry Podcast Experience Getting Listings Sold: A Framework for Talking to Sellers
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Oct 16, 2024 Jason Pantana, a dynamic real estate agent and coach, shares his incredible journey from a struggling waiter to a top-performing agent. He emphasizes that the key to getting listings sold quickly lies in aligning with sellers and setting realistic expectations. Jason reveals effective communication strategies to strengthen trust and collaboration. He also highlights the importance of mentorship in his success and offers a framework to navigate the complexities of the selling process, ensuring everyone involved is on the same page.
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Jason's Journey into Real Estate
- Jason Pantana shares his story of struggling as a musician in Nashville.
- After a flood left him jobless, he cold-called real estate offices and got hired by Bobby Noreen.
Setting Expectations Early
- Set expectations at the beginning, not the end.
- Bobby Noreen's quote: "Expectations can only be met when understood by all parties."
Three Parties in a Home Sale
- There are three parties in every home sale: the market, the seller, and the agent.
- Discussing the market first shifts focus from the agent and creates a sense of partnership.