Strategic Framework for Seller Communication in Real Estate

Your No. 1 job is getting listings sold. The faster you’re able to do that at or above market value, the more leverage you have in attracting new listings. But it all starts with being able to align with sellers, set realistic expectations, and win their trust. 

For this episode of This Week in Marketing, Jason Pantana shares a clip from the Success Summit in which he explains the marketing secrets he learned from his longtime mentor for getting listings sold. You’ll learn how Jason went from being an out of work waiter to the rising Rockstar of his first team by aligning with sellers and winning their support in marketing the listings.

This is a framework for how to talk to sellers and get your intentions aligned. It’s the foundation of getting listings sold, so watch or listen now! 

In this episode, Jason discusses…

0:00 – Jason’s story 

6:30 – How to set expectations

9:50 – 3 parties in the sale of every home

12:30 – A common foe

17:50 – The second function of a listing agent

21:50 – Decision Criteria