8 Insights from the Best Real Estate Teams in North America | Tom Ferry Podcast Experience
Oct 10, 2024
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Andrew Flachner, co-founder and president of RealScout, shares valuable insights on the dynamics of successful real estate teams. He delves into how these teams are structured, compensated, and effectively manage lead generation costs. The conversation reveals the importance of a robust sphere of influence and effective lead nurturing strategies. Andrew also discusses the different operational efficiencies between small and large teams and highlights optimistic projections for the market, making it clear that adaptability is key to thriving in real estate.
Successful real estate teams prioritize clear organizational structures for enhanced efficiency, adapting their approach based on team size and dynamics.
Investing in lead generation varies by team size, highlighting that larger teams accept lower margins for higher lead volumes while smaller teams focus on cost-effective sources.
Deep dives
Driving Business Growth
Creating effective, scalable methods for business and income growth is essential for entrepreneurs, leaders, and sales professionals. The podcast highlights the need for strategies that allow individuals to enjoy their lives and spend quality time with loved ones without running into financial strain. A critical question raised is how to achieve such growth efficiently and sustainably, avoiding overwhelming amounts of work or expense. This inquiry establishes the foundation for discussing insights and strategies shared in the episode.
Team Size Insights
The podcast reveals that the median team size in the industry is six members, while the average strays higher at around 25 due to larger teams skewing the numbers. It is noted that many teams are collaborating in various capacities, with a rise in smaller teams forming partnerships of friends or former colleagues. The analysis indicates that the growth of teams is notable, as they increasingly become prominent within the real estate sector. However, it suggests that further development of infrastructure and best practices is required to support these evolving teams effectively.
Understanding Team Structures
The podcast explores how teams are structured differently based on their size, with smaller teams often operating as a cohesive unit around a central agent. In contrast, larger teams tend to have independent agents who maintain their business operations within the team framework. There's a shift toward hybrid models, combining efficiency with some independence for agents. The discussion emphasizes the need for clear organizational structures and the various ways teams can achieve greater synergy and efficiency.
Lead Generation and Nurturing
An analysis of lead generation reveals that larger teams are more willing to invest heavily in acquiring leads, even at the cost of reduced margins. The insights indicate that small teams often favor lower-cost leads, while larger counterparts are prepared to spend significantly more to ensure volume. Moreover, the discussion highlights that a vast majority of businesses derive their leads predominantly from sphere of influence, underscoring the importance of nurturing these connections. Notably, many teams lack the proper systems for effectively nurturing leads, indicating a critical area for improvement and opportunity.
What are the best real estate teams doing to control the market right now? That’s what RealScout President Andrew Flachner and I are unpacking in this episode of the Tom Ferry Podcast Experience.
When Andrew called me with the idea of sending out an in-depth survey to all the best real estate teams working today, needless to say, I got excited. Over 500 teams responded! We learned what these teams are doing differently, the plays they’re running, and distilled all the information down into practical insights.
You’re about to learn the most important lessons from the best real estate teams in North America, including:
How they organize and compensate their teams
Lead generation costs and sources
The secrets of successful lead nurturing
And a lot more!
If you want to run your business like the best real estate teams do, this is an episode you can’t miss!
P.S. Andrew and I share some slides in this episode which you’ll definitely want to see. So you may want to go back to check it out on YouTube or our website.
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