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8 Insights from the Best Real Estate Teams in North America | Tom Ferry Podcast Experience

The Tom Ferry Podcast Experience

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The Critical Importance of Sphere of Influence in Real Estate

This chapter explores the critical role of the sphere of influence (SOI) as a lead source in real estate, highlighting its impact on team performance. The speakers provide insightful data on potential losses from ineffective lead management, stressing the necessity for robust lead nurturing strategies.

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