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4min chapter
8 Insights from the Best Real Estate Teams in North America | Tom Ferry Podcast Experience
The Tom Ferry Podcast Experience
The Critical Importance of Sphere of Influence in Real Estate
This chapter explores the critical role of the sphere of influence (SOI) as a lead source in real estate, highlighting its impact on team performance. The speakers provide insightful data on potential losses from ineffective lead management, stressing the necessity for robust lead nurturing strategies.
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