The Tom Ferry Podcast Experience
Leveraging NextDoor for Listings: The Hidden Goldmine | This Week in Marketing
Sep 11, 2024
This week, Jason Pantana, a real estate marketing expert, joins Rockstar agent Ashley Blackmore, known for her innovative lead generation strategies. They explore how NextDoor can be a treasure trove for real estate listings, going beyond the typical neighborhood gossip. Ashley reveals her success story of securing 6 listings and 3 buyers from just one free post! The conversation also touches on recent Google Business Profile scams and a new Instagram update, giving listeners key marketing insights to elevate their game.
25:19
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Quick takeaways
- Fraudulent activity on Google Business Profiles can severely impact local SEO, necessitating regular checks of pin locations to maintain visibility.
- Ashley Blackmore's innovative use of Nextdoor resulted in six listings and three buyers through community engagement and trust-building without any financial investment.
Deep dives
Google Business Profile Scam Awareness
A significant concern highlighted is the fraudulent activity occurring on Google Business Profiles, where competitors manipulate pin locations on the map. This maliciously diminishes the local SEO presence of businesses, potentially impacting their visibility in search results. Users are advised to regularly check their pin locations to ensure they are accurate, as this directly affects how prospective customers find them. If an incorrect location is discovered, it is recommended to suggest edits through a different email account to restore the proper pin placement, thereby enhancing local search performance.
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