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A significant concern highlighted is the fraudulent activity occurring on Google Business Profiles, where competitors manipulate pin locations on the map. This maliciously diminishes the local SEO presence of businesses, potentially impacting their visibility in search results. Users are advised to regularly check their pin locations to ensure they are accurate, as this directly affects how prospective customers find them. If an incorrect location is discovered, it is recommended to suggest edits through a different email account to restore the proper pin placement, thereby enhancing local search performance.