The Tom Ferry Podcast Experience

Real estate brand-building expert, Tom Ferry, discusses the fundamentals of building a real estate brand with guest Marc Davison. They explore the difference between branding and marketing, the importance of finding your brand purpose and story, and grabbing your audience's emotions in marketing. They emphasize the shift towards personal branding, expressing passion for the industry, and building a strong brand with positioning statements.

Learn how to build an authentic personal real estate brand on social media from Shannon Gillette. She discusses leveraging the media of the day, platforms to use, and high-level strategies. Discover the importance of being genuine, prospecting, and creating lifestyle-focused listing videos. Understand the significance of conducting research for effective real estate videos and increasing brand awareness through community engagement.

Have you heard of “$100k in 100 Days”? It’s a program that Jimmy Mackin and I are running with my coaching members to set more appointments and make an EXTRA $100k in commissions before the end of the year.   We’re a few weeks in now, and the results we’ve been hearing from my coaching members are so amazing that for this Mindset Monday, I felt compelled to share one of the strategies with you. Keep in mind, this is just ONE of the proven plays out of the workbook and it only takes a few minutes to do, but if you do it, I promise you’ll get some cash rolling in.   You’re welcome.

Real estate legend Steve Harney joins the podcast to answer pressing questions about the market, including mortgage rates, fear elimination, and market fixes. They discuss debunking misconceptions and addressing fears in the real estate market, predictions for the upcoming year, and the importance of staying calm and preparing for the future.

The agent of the future is not the agent who goes with the flow of the market – the agent of the future is the one who rises above the market when it begins to shift downwards.   History shows that when everyone else is pulling their advertising budgets, the companies who double down are the ones who shoot to the top. That means NOW is your moment to seize your marketplace and establish an undefeatable brand.   In this episode of This Week in Marketing, Jason Pantana shows you some of the most important ideas from our coaches and coaching members that will help you establish that “Agent of the Future” brand all buyers and sellers crave.   If you’re not the agent of the future, you’re the agent of the past, so I’d suggest you watch this episode now and start speeding forward.   In this episode, Jason discusses… 0:00 – Branding your ground 6:03 – Postcards  7:02 – A tip from Apple 8:30 – YT commercials 10:04 – Connect to all the senses 12:30 – Leveraging SEO and GBP --- Need more help with your real estate marketing? Start here: -MarketingPRO: Cracking the Social Code https://www.tomferry.com/marketingpro/   -The Sales & Marketing Edge locations nearest to you https://www.tomferry.com/edge/   -Our free guide to fixing common social media mistakes https://www.tomferry.com/agent-tools/socialmedia-mistakes-offer/   And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List. https://pages.tomferry.com/free-real-estate-training-videos/  

We as business owners can have a funny way of viewing time. Everyone is hungry for immediate results, so we measure our potential and growth in terms of what we can accomplish in one or two years. But what if you expand your view to see further into both the past and the future? What did you build, and what are you building over time? That’s what we’re doing together on this Mindset Monday.

Marketing channels that appreciate over time are sadly overlooked by too many real estate agents. Yes, platforms like Instagram or TikTok are great, but they’re a lot like riding a bike… they’re only taking you somewhere as long as you keep pedaling.  While you should still be running with those, there are other platforms that, when leveraged in the right way, can allow your hard-made content to keep reaping benefits for months or even years to come – and I know how much care you put into your content. That’s why on this episode of This Week in Marketing, Jason Pantana shows you 10 marketing channels that appreciate in value over time. We’re thinking about the long game in this one. Watch or listen now and start earning a lot more mileage out of your efforts. In this episode, Jason discusses… ------------ Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10! ------------ And if you’re serious about building your social media presence, be sure to check out: -MarketingPRO: Cracking the Social Code with Jason Pantana https://www.tomferry.com/marketingpro/ -The Sales & Marketing Edge locations nearest to you https://www.tomferry.com/edge/ -Our free guide to mastering YouTube https://www.tomferry.com/agent-tools/youtube-charisma-offer/ And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List. https://pages.tomferry.com/free-real-estate-training-videos/

When you’re at the end of your life looking back, what will you think about the way you’re living your life right now? This is thought to live by because it completely changes the scope of things. I have a couple of ideas on how you’ll wish you lived, and I share them with you in this Mindset Monday.

You won’t find a more insightful real estate Q&A ANYWHERE than at the Success Summit. Thousands of agents of all different levels, from the newbies who just got their licenses to the titans running multi-million-dollar enterprises, come every year to have their most burning questions answered.   We’re now in a time where agents are confused; they’re scared and need answers more than ever. That’s why for this episode of the Tom Ferry Podcast Experience, I want to share the real estate Q&A that agents need to hear today. We have real agents just like you asking the questions, and master coaches Jason Pantana and Jeff Mays giving the answers.   No matter who you are or what you’ve been struggling with, you’re not alone – and I bet you one of the agents in this segment asks something similar. So watch it through as Jason and Jeff rattle off their wisdom in this mind-blowing real estate Q&A.

Discover nine jaw-dropping AI tools for real estate agents, including personalized videos, correcting eye contact, automating replies, image manipulation, audio enhancement, voice cloning, video editing, and AI avatars.