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The Tom Ferry Podcast Experience
6 Real Estate SEO Strategies to Attract Sellers | This Week in Marketing
Feb 7, 2024
Discover six effective real estate SEO strategies for agents to attract and win more listings. Learn about optimizing Google and Bing profiles, leveraging search portals like Zillow and Redfin, and the importance of social media and reviews. Increase visibility and credibility for potential sellers with optimized profiles on agent referral sites and obtain positive reviews on platforms like Yelp and Zillow.
23:02
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Quick takeaways
- Optimizing your Google business listing and getting positive reviews from seller clients can improve your chances of appearing in the map pack and ranking higher in local searches.
- Having a presence on popular search portals like Zillow, Realtor.com, Redfin, and Trulia, and showcasing your reviews, transaction history, and accolades can significantly influence a seller's decision to choose you as their realtor.
Deep dives
Optimizing Your Google Business Listing for Seller Discoverability
Getting discovered by potential sellers online relies heavily on your SEO strategy, particularly focusing on local business directories like your Google business profile. By optimizing your Google business listing, you can increase your chances of appearing in the map pack, the top three business listings when someone searches for the best realtor in your area. Reviews are crucial in optimizing your profile, especially reviews from seller clients, as they feed relevant keywords to Google and enhance your chances of ranking higher.
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