The Tom Ferry Podcast Experience

Real estate marketing expert Jason Pantana joins the podcast to discuss the top 5 strategies for scoring more real estate listings in 2024. They cover topics such as generating listings through sweat equity, insider information, and viral listing strategies. They also discuss building an audience on social media, engaging strategies for more listings, and the power of broadcast channels on Instagram. Lastly, they delve into the highly effective ZMA strategy for generating listings through texting Zillow estimates.

Guest Emily Terrell, active agent and coach, shares her winning real estate plays on this episode. She discusses analyzing business sources, building and nurturing relationships, strategic marketing and planning, and streamlining processes. Discover her secrets to success in this entertaining podcast.

Learn the 5 powerful steps to turn Open Houses into leads with a strategic mindset. Procure, promote, prep, perform, and persist for real estate success. Maximize promotion through various channels and engage neighbors for brand visibility. Capture leads early, handle pushback, and follow up effectively to convert leads into clients.

Over the course of this year, how many days did you stay in momentum? How many days did you fall off track, lose steam, or feel helpless? Our goal moving forward is zero days of lost momentum. In this Mindset Monday, I’ll show you how to maintain focus and always return to the plays that keep you shooting in the right direction.

It doesn’t matter how much you make…. Breaking poor money habits and building healthy ones is the only thing that will get you the financial freedom you want.   Money is hard to talk (or even think) about for a lot of people. It’s complicated and uncomfortable, and our spending habits often stem from our earliest experiences. But if you want to conquer any debt you may have and start saving MASSIVE amounts of money, it starts with breaking poor money habits and replacing them with wise ones.   In this episode of the Tom Ferry Podcast Experience, I’m talking with Valerie Upham and Emily Terrell, both of whom know the stress and hardship that come from massive debt. They’ll explain what it takes to break poor money habits and transform your financial future. Valerie will even take you through her journey of going from a mountain of debt to $400k in savings.   As you’ll learn, there’s hardly a point in making more money until you’re capable of spending, saving, and managing your money in the right way – so watch or listen here to learn how.

This podcast discusses the 5 real estate marketing channels you need for success in 2024, including the importance of brand and video marketing, the power of events in building your brand, the transition to content marketing, and how to use AI to optimize business operations.

Do you ever post a great piece of content and then feel defeated when it doesn’t get enough likes or engagement? There’s a big problem with the way that a lot of real estate agents view social media. In this episode of Mindset Monday, I’m talking about what it is and why you need to change the way you view your contributions on social.

Learn about effective listing promotion strategies that create a chain reaction, such as postcards, case study testimonials, and live streaming. Discover how to leverage personal interactions, social media promotion, and third-party search portals. Explore the importance of professional photography, leveraging homeowners' network, and targeting specific audiences with YouTube in-stream ads.

If you’re running plays that aren’t working or justifying habits that aren’t serving you, why? The most likely explanation is confirmation bias. Your biases control the stories you tell yourself about what you can do, are willing to do, and are afraid of. In this Mindset Monday, we’re going to make a serious inquiry into what your biases are, then explore a better, truer story to tell yourself.

What comes to mind when you think of heroic action? For me, it’s Levi Rodgers. It’s not just the fact that he nearly died in combat while serving in the Green Berets. And it’s not just that he went from being a wounded veteran in a new city to running the largest real estate team it’s ever seen. What makes Levi a man of heroic action is not just one thing – it’s his lifetime dedication to acting on the largest scale possible to serve as many people as he can. In my book, that is the definition of a hero. For this episode of the podcast, I’m sharing a clip from my recent Success Summit where Levi talks about his life of heroic action. It’s a story of discipline, battle, rising and falling from the highest levels only to rise again. By the end, I don’t see how you could not be inspired to find the hero inside yourself.