Are there things you know you should have finished but you keep putting them off? The bad news is it’s only going to get harder, because the more open loops you have, the more your performance suffers. In this Mindset Monday, I show you the first step to closing those loops. Hint: it’s a question and you may already know it, but that doesn’t make it any less powerful.

If you’re running a team or planning to, the calls you need to be making are recruiting calls. Because if you’re serious about scaling your business and serving more people, your agents are your clients – and other agents are your prospects.   Lisa Chinatti was already a super successful team leader at the beginning of this year, but something I said at our past Elite Retreat event struck her. She realized that she wasn’t immune from making her calls every day. The difference between her and her team was that she needed to be making recruiting calls. Just a few months later, she’s gone from 72 agents to 115 onboarded.   In this episode of the podcast, I talk with Lisa about why leaders need to be making recruiting calls to agents, what they should say on the phone, and what it takes to create a sustainable business in today’s market.   If you’re a team leader looking to establish a sustainable business in today’s market, what Lisa has to say is crucial to your team’s growth, so watch or listen, right here. 

Did you know that there are rules of real estate marketing? By that, I mean there is a set of principles by which marketing works to achieve its intended effect, and if you understand and follow these principles, you’re almost certain to get what you want (more leads). And if you don’t follow them? Well, I guess you could just call that experimenting. In this episode of This Week in Marketing, Jason Pantana is going to shine a light on the seven unwritten rules of real estate marketing, because once you understand them, they’re a lot easier to follow. And it’s important to keep in mind that these are the rules of REAL ESTATE marketing – not just any old type of marketing. They’re not quite the same. So, if you’re in this industry, this is a set of rules you should be living by. In this episode, Jason discusses… 0:00 – The rules of real estate marketing 2:00 – What is the purpose of marketing? 5:00 – Three lead-generating offers 8:48 – Multichannel Magic 10:23 – No secret agents 12:48 – Metrics to pay attention to 15:42 – Relationships 18:00 – Social proof 20:40 – What do you sell?    You know the rules. Now gain the skills: -MarketingPRO: Cracking the Social Code https://www.tomferry.com/marketingpro/ -The 20th Anniversary Success Summit https://www.tomferry.com/summit/ -The Sales & Marketing Edge locations nearest to you https://www.tomferry.com/edge/ -Our free guide to working your social media https://www.tomferry.com/agent-tools/socialmedia-simplified-offer/ And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List. https://pages.tomferry.com/free-real-estate-training-videos/

As a real estate agent, getting signed contracts is the goal. Producing lots and lots of video content is the way to do it.   That’s right… Content is the key to getting signed contracts at a larger scale – not just a way of gaining popularity. To prove it, I have two Rockstar content creators, Jen Dillard and Chris Kwon, who will show you their video content strategies for attracting and closing more and more clients, even as nationwide transactions have slowed down.   If Jen and Chris don’t inspire you to quit resisting and start producing video, then I don’t know what do to for you. But if you want to know the strategies that work, watch or listen right here.  

Postcard marketing is sadly overlooked, even for agents with a geographic farm. That’s because it’s not cheap, and if you’re not doing it right, you won’t get the results you should. Eileen Rivera understands that postcard marketing is both an art and a science. And to succeed, you must understand both aspects. In this episode of This Week in Marketing, Jason Pantana talks with Eileen about how real estate agents can use postcard marketing to take their geographic farms to the next level by implementing the right tactics. Watch or listen to this episode, and then I want to see you R&D some of these postcard plays! In this episode, they discuss… 0:00 – Postcard marketing for success 1:50 – Targeted marketing 5:14 – All about the message 7:42 – High-level strategy 13:00 – Before engaging in a geographic farm 17:42 – Finding inspiration 23:42 – Tactical sending 28:15 – What not to include on a postcard 31:04 – Things you can do now  

182 days… That’s what we have between now and the finish line. Regardless of how you did in the first two quarters, now is the time to buckle down and run the plays that will reach your goals, because there is still time. In this Mindset Monday, I’m talking about what you’re going to do in the next two 90-day cycles to finish the year strong.

Ever feel like your confidence has taken a dip and you don’t know how to get it back? The answer may be easier than you think, and you already have everything you need. It’s all about the way you carry yourself – the way you move. And in this Mindset Monday, I’m going to tell you the movements that help you get your swagger back.

When the inventory is this scarce, you need to multiply every real estate listing you have. And by that, I mean leveraging one listing into opportunities for many more.   This week, I’m continuing my conversation with Jeff Mays and Jason Pantana with a hyper-focus on how to multiply every real estate listing by launching it in the right way.   To do this, we’re covering: The best time to launch a listing How to market your Open House for optimal success Turning your database into raving fans And more!   Watch or listen to this episode now, so when you get your next listing, you’re ready to multiply it into a whole bunch more.

What stops you from making videos? I’m willing to bet it’s fear of the camera. Jason Pantana, one of the greatest social media marketing geniuses working in real estate today, says that in his experience, fear of the camera is what is holding agents back from their highest potential. Because today, social media demands more content of you than ever before. In this short clip from our Elite Retreat event, Jason shared the most important mindset shift you can make to get out of your head and conquer your fear of the camera. If you feel any sort of camera shyness or resistance toward making videos, this is advice you need! Watch or listen, right here. In this episode, Jason discusses… 0:00 – Three Stages of Content Overwhelm 3:58 – Postcards vs. Video 5:38 – What stops you? 7:20 – How to conquer fear of the camera ------------ Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10! ------------ Serious about dominating on social media? Start here: -MarketingPRO: Cracking the Social Code https://www.tomferry.com/marketingpro/ -The 20th Anniversary Success Summit https://www.tomferry.com/summit/ -The Sales & Marketing Edge locations nearest to you https://www.tomferry.com/edge/ -Our free guide to Instagram Reels https://www.tomferry.com/agent-tools/instagram-reels-offer/ And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List. https://pages.tomferry.com/free-real-estate-training-videos/

What do winners always do that makes them winners? It’s not knowing the right answers every time. I’ll give you a little hint… it’s about flexibility and one particular word that fortifies their mindset every time they use it. Find out what it is in this Mindset Monday.