The Tom Ferry Podcast Experience

Discover the best social media strategies for real estate agents on This Week in Marketing, including tips for Instagram bio, YouTube vs. Instagram, prospecting on Instagram, and maximizing video content. Learn how to create engaging local spotlight voiceover videos and explore the different types of marketing videos for your business.

If you want to succeed in your business, make money, and live the life you desire, it all comes down to the number of appointments you go on. Appointments are the lifeblood of our business. But how many conversations do you need to have to get just one appointment? Across all my clients, there’s one number that comes up, and it might be the secret to success. That’s what I’m talking about on this Mindset Monday.

Why is it that two people can enter the same career on the same trajectory and one flourishes while the other remains stagnant? It’s often a matter of exposure. One was exposed to the wisdom, guidance, or inspiration they needed, while the other was left on their own. In this episode of Mindset Monday, we’re talking about how you can get the exposure you need to charge forward.

Real estate agent and entrepreneur Mark Pattison explores the best Ai for real estate agents to scale their businesses efficiently. Topics discussed include leveraging Ai tech stack, video editing and SEO ranking with Opus, automation tools for marketing and content creation, AI-generated virtual assistants, and GPTe.ai marketplace for AI tools.

Discover six channels for winning more agent-to-agent referrals in this episode. Topics include leveraging social media, attending real estate events, strategic networking, building referral partnerships, generating referrals through digital marketing, and targeting agents using specific strategies.

Imagine if your life was so easy that you never failed at anything… Imagine that all your deals closed perfectly without any effort and you could just sustain that for years… Would you feel strong? Would you feel inspired? Challenge is a gift, and in this episode of Mindset Monday I’ll show you the mindset adjustment you need to embrace it.

You need a real estate action plan if something isn’t working in your business. Change doesn’t come from wishful thinking or running the same old plays. It comes from calculated thoughts and an intentional mindset – and that requires a plan.   In this episode of the Tom Ferry Podcast Experience, I have mega-successful team leader and coach Doug Edrington to help you build your real estate action plan for getting back on track when you feel like you’re floundering. As someone who has been in the business for 18 years and is set to do 500 transactions this year, he knows how to correct course when things go wrong.   We’re talking about some of the most important aspects of your business to focus on, the mindset adjustments that create stability, and how to get out of procrastination and into momentum.   If you’ve been running plays without results, quit it. Do this instead. Just watch or listen here and build your real estate action plan today.

Real estate Google search rankings are a lot like pursuing stardom. Sure, you can sit around hoping you get “discovered,” but those who succeed the most are almost always those who put in the work. Getting “found” and “preferred” more often by Google requires intentional effort. And in today’s episode of This Week in Marketing, Jason Pantana goes deep into the weeds with 9 Google Business Profile “cheat codes” designed to improve your real estate Google search ranking. A word of warning: The advice in this episode gets a little complex at times, but if it wasn’t worthwhile, we wouldn’t be talking about it. So if you have marketing support, a web developer you work with, or an IT person on your team, you’ll probably want to ask them to watch this with you. And then when you implement what you learned, you can watch your Google search rankings soar! In this episode, Jason discusses: 2:07 – Cheat code 1: Harnessing Categories and Services 6:52 – Cheat code 2: On-Page SEO Essentials 13:08 – Cheat code 3: Optimize Your NAP 14:20 – Cheat code 4: Including Your Location 15:20 – Cheat code 5: Establishing Location Authority 16:00 – Cheat code 6: Harmonizing External Business Listings 17:07 – Cheat code 7: Developing Service-Specific Web Pages 19:02 – Cheat code 8: Capitalizing on Keyword-Rich Reviews 21:04 - Cheat code 9: Outthinking the Search Engines to Get Found More Often ------------ Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj   For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10! ------------ Better digital marketing starts here: -The 20th Anniversary Success Summit https://www.tomferry.com/summit/ -The Sales & Marketing Edge locations nearest to you https://www.tomferry.com/edge/ -Jason’s comprehensive MarketingPRO courses https://www.tomferry.com/marketingpro/ And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List. https://pages.tomferry.com/free-real-estate-training-videos/  

Finding inspiration isn’t hard if you know where to look – and where to NOT look. You have to know where to go because inspiration is what will carry you through those moments when you’re not motivated and don’t know what to do. Don’t wait for it to come; go get it yourself. I’ll show you where in this Mindset Monday.

A real estate team is like a scientific chemistry experiment. You’re combining a bunch of different elements to try to create a beautiful result. But sometimes the chemicals might react in a way you didn’t expect and explode.   When this happens, your survival depends on the precautions you set in place, and that’s what we’re talking about on this episode of the Tom Ferry Podcast Experience. I have two awesome real estate team leaders Daniel Dixon and Meredith Fogle, who have been through quite a few implosions and explosions themselves – some of them intentional.   If you’re running a real estate team, this one is for you, especially if you haven’t experienced an implosion yet.