As a real estate agent, confidence and certainty are everything. They’re not only what you feel after you close a deal but what’s required for you to land the deal in the first place.   Right now, in our industry, there is a confidence and certainty crisis… I’m talking with agents who are feeling so displaced, so lost, and frankly so depressed that they’re considering giving up. And if you know me, you know how seriously I take that.   For those who feel that way, this episode of the Tom Ferry Podcast Experience is for you. I brought on two of my top people, Sales & Marketing Edge dream team Jeff Mays and Jason Pantana, to help you regain your confidence and certainty by showing you the first steps you need to make to get back on track.   Today’s market might be hard, but there are plays that still work in it. These are some of them. So watch or listen and then give them a try.

What are the real estate marketing musts that every new agent needs to be running right now to establish themselves and compete in the big leagues? That’s the question that Jason Pantana is answering in this episode of This Week in Marketing! In this market, new agents have the odds stacked against them, but the 10 real estate marketing musts that Jason is about to show you are certain to level the playing field and have you winning over sellers despite a lack of experience. And what if you’re not a new agent? These are “musts” for agents at any level of experience – and you better be watching if the new kid on the block can use them to beat you out. So no matter your level of experience, be sure to watch or listen, right here. In this episode, Jason discusses… 0:00 – Marketing must-nots 3:28 – Marketing Must No. 1: Weekly newsletter 8:24 – Marketing Must No. 2: Market report 9:40 – Marketing Must No. 3: Local spotlight 13:08 – Marketing Must No. 4: Networking group 13:47 – Marketing Must No. 5: Request reviews 15:25 – Marketing Must No. 6: CMAs for your sphere 16:14 – Marketing Must No. 7: Personal brand 18:37 – Marketing Must No. 8: Network your face off 19:43 – Marketing Must No. 9: Open houses 22:53 – Marketing Must No. 10: Work the APC neighbors 24:13 – Move the needle ------------ Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10! ------------ Serious about making this the summer that transforms your business? Start here: -MarketingPRO: Cracking the Social Code https://www.tomferry.com/marketingpro/ -The 20th Anniversary Success Summit https://www.tomferry.com/summit/ -The Sales & Marketing Edge locations nearest to you https://www.tomferry.com/edge/ -Our free guide to working your database https://www.tomferry.com/agent-tools/db-community-offer/ And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List. https://pages.tomferry.com/free-real-estate-training-videos/

If you want to succeed big, you’re going to fail. It’s part of the process. The problem with failure is that people let it kill their enthusiasm. It takes sustainable enthusiasm to push through those necessary failures and triumph in the end. And cultivating sustainable enthusiasm is what we’re talking about in this Mindset Monday.

What is the greatest competitive advantage in modern economy?   Seems like a loaded question, doesn’t it? But if you ask Shawn Achor, one of today’s leading researchers in the field of positive psychology, the answer is very simple – happiness.   That’s right… Turns out that starting with happiness might just be the key to unlocking your greatest competitive advantage, making you more productive, influential, and successful.   So, how do you unlock happiness before achieving your desired success? That’s what we’re unpacking not only in this episode of the Tom Ferry Podcast Experience, but also at this year’s Success Summit! That’s right…  I’m super excited to announce that Shawn will be our keynote speaker at the 20th anniversary Summit in Dallas, August 22-24!    On this episode, Shawn provides the perfect introduction by sharing with me two behavioral changes and one specific mindset shift that you need to make to open your life up to optimism and joy.   Watch, listen, and start these mental exercises now to fully prepare yourself for when you arrive in Dallas! If you don’t have your ticket yet, grab it today.  

If you’re working your database, hopefully you’re familiar with the tactic of sending an unsolicited real estate CMA. While that’s a killer strategy, did you know there’s an even better version? An Annual Equity Review is potentially one of the best ways to provide a ton of value, showcase your expertise, and get your database leads actually excited to make a move. So why aren’t more agents doing them?   In this episode of This Week in Marketing, Jason Pantana talks with lead generation master David Caldwell about how agents today are putting too much money and emphasis on bottom-of-funnel leads while neglecting the goldmine of their database. They’re diving deep into Annual Equity Reviews, how they differ from real estate CMAs, and why you should be having them.   If you’re not taking advantage of your database or the lead generation superpower of the Annual Equity Review, this is an episode I seriously suggest you watch right now.   In this episode, they discuss… 0:00 – Creating productivity 2:13 – Bottom-of-funnel leads vs. database 5:12 – Repeat & referral 7:30 – Lack of consistency 9:50 – Annual Equity Review: the better real estate CMA 15:07 – Delivering certainty 16:48 – The referral coefficient 21:00 – Reach out to David   ------------ Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj   For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10! ------------   Serious about tapping into your database leads? Start here: -MarketingPRO: Inbox Hero https://www.tomferry.com/marketingpro/ -The 20th Anniversary Success Summit https://www.tomferry.com/summit/ -The Sales & Marketing Edge locations nearest to you https://www.tomferry.com/edge/ -Our free guide to Annual Equity Reviews https://www.tomferry.com/agent-tools/annual-equity-offer/ And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List. https://pages.tomferry.com/free-real-estate-training-videos/  

We’re in a new real estate market. It’s either going to excel you to greatness or it’s going to destroy you.   To be completely honest, right now I’m not sure everyone is cut out for it. The question is… are you? That’s what this episode of Mindset Monday is dedicated to helping you find out.   I’m going to tell you exactly what you need to be doing to put that fire back in your belly which is going to separate you from the agents who are struggling right now.   The fact is, real estate agents are leaving the industry at a rapid pace, but those who use this time wisely are the ones who will stand at the top of their markets for years to come. That’s what this year’s 20th anniversary Success Summit is specifically designed to help you do, and that’s why we’re calling it “The Path Forward” – because it’s about YOUR future.   We’re giving away more than we ever have before, so if you’re SERIOUSLY COMMITTED to surviving and thriving in this market, make sure to get your tickets soon:   https://www.tomferry.com/summit/

What’s the difference between the best real estate agents in the world and the rest of the real estate agents in the world?   Is it how much money they make and the influence they hold over their communities? Well, that’s part of it… But before any of that, there are eight things that the best real estate agents in the world all have in common which got them to where they are now.   For this week’s podcast, I want to share with you a clip from last year’s Success Summit where I take the audience through these eight traits so they can begin to develop them too. Because if success leaves, clues, then why would you not follow them? And if you’re seriously interested in following the trail of success, you don’t want to miss our 20th-anniversary Summit happening this August in Dallas!   Watch or listen right here, then leave a comment telling me which of these traits you need to work on developing.

What is a summer real estate takeover?   Regardless of how hot the summer real estate market is in your area, the warmer weather brings a massive opportunity for the crafty agent…   While everyone else is going on vacation and bringing their marketing with them, you have the chance to sweep in and sweep up the business by doubling down on the most effective marketing.   In this episode of This Week in Marketing, Jason Pantana shows you the four power moves of an effective summer real estate takeover. And it doesn’t mean you have to be working all the time! When you run these moves correctly, you can hit the beach while your marketing continues to hit new leads.   Click the link to get started on your summer real estate marketing plan!

The world is going to squeeze you. Interest rates, home prices, everything else on top of that… It’s always something. But how do you react when you feel the squeeze? The answer to that is what makes the difference. In this Mindset Monday, I’m going to show you a better way to react when you feel the squeeze begin to tighten.      

Today's market requires more from agents than just understanding home prices.   You need to understand why home prices are rising in some areas and dropping in others, and what it means for the people who still need to move. It’s all about finding correlations in the story so you can be the agent who creates your own inventory instead of waiting for it to appear.   On this episode of the Tom Ferry Podcast Experience, I’m talking with the King of Real Estate Data, Keeping Current Matters Founder Steve Harney, about understanding home prices in today’s national market and how they influence the actions of homeowners.   You’ll learn: The real estate cycles that influence the mindset of the market The factors that determine home prices and mortgages Your solution to a lack of inventory What motivates homeowners to sell or stay And a lot more!   This is an information-packed episode, so be sure to watch or listen here.