The Tom Ferry Podcast Experience

Can you remember a time when your back was against the wall? We’ve all been there, but once we finally find our way out of those situations, we tend to forget about them. This is a mistake. In this episode of Mindset Monday, we’re digging back to those times when you had to tap into your inner reserves of strength. You’ll be amazed by what you find.

Greg Schwartz, CEO of TOMO, shares the story of the greatest real estate transaction ever and explains how to use its lessons in your own business. Explore creating consistent growth and finding opportunities, as well as adapting and finding opportunities in times of scarcity.

Real estate print marketing is getting overlooked in favor of digital channels. Now, I’m not saying that digital channels aren’t vital (they are), but if you’re not taking advantage of print, you might be missing the key to grabbing the attention and emotions of buyers and sellers. (Did you know that print mailers are SCIENTIFICALLY PROVEN to cause a greater emotional response?!)   In this episode of This Week in Marketing, Jason Pantana talks with the President of Reminder Media, Luke Acree, about the underappreciated power of real estate print marketing. Jason and Luke are talking about the best high-level strategies and detailed tactics for getting more engagement from your postcards and magazines, including the best frequency for sending and how to parlay your mailers into relationships.    This episode is an absolute must-watch for any agents interested in omnichannel or real estate print marketing, so be sure to watch or listen right here.  

Want to make 2024 the best year of your life? Start by getting uncomfortable. Human beings spend a remarkable amount of time and energy attempting to avoid discomfort. But why? I’d argue that intentionally making yourself uncomfortable is the only way to break through to the results you desire, and that’s what we’re discussing in this Mindset Monday.

Real estate brand-building expert, Tom Ferry, discusses the fundamentals of building a real estate brand with guest Marc Davison. They explore the difference between branding and marketing, the importance of finding your brand purpose and story, and grabbing your audience's emotions in marketing. They emphasize the shift towards personal branding, expressing passion for the industry, and building a strong brand with positioning statements.

Learn how to build an authentic personal real estate brand on social media from Shannon Gillette. She discusses leveraging the media of the day, platforms to use, and high-level strategies. Discover the importance of being genuine, prospecting, and creating lifestyle-focused listing videos. Understand the significance of conducting research for effective real estate videos and increasing brand awareness through community engagement.

Have you heard of “$100k in 100 Days”? It’s a program that Jimmy Mackin and I are running with my coaching members to set more appointments and make an EXTRA $100k in commissions before the end of the year.   We’re a few weeks in now, and the results we’ve been hearing from my coaching members are so amazing that for this Mindset Monday, I felt compelled to share one of the strategies with you. Keep in mind, this is just ONE of the proven plays out of the workbook and it only takes a few minutes to do, but if you do it, I promise you’ll get some cash rolling in.   You’re welcome.

Real estate legend Steve Harney joins the podcast to answer pressing questions about the market, including mortgage rates, fear elimination, and market fixes. They discuss debunking misconceptions and addressing fears in the real estate market, predictions for the upcoming year, and the importance of staying calm and preparing for the future.

The agent of the future is not the agent who goes with the flow of the market – the agent of the future is the one who rises above the market when it begins to shift downwards.   History shows that when everyone else is pulling their advertising budgets, the companies who double down are the ones who shoot to the top. That means NOW is your moment to seize your marketplace and establish an undefeatable brand.   In this episode of This Week in Marketing, Jason Pantana shows you some of the most important ideas from our coaches and coaching members that will help you establish that “Agent of the Future” brand all buyers and sellers crave.   If you’re not the agent of the future, you’re the agent of the past, so I’d suggest you watch this episode now and start speeding forward.   In this episode, Jason discusses… 0:00 – Branding your ground 6:03 – Postcards  7:02 – A tip from Apple 8:30 – YT commercials 10:04 – Connect to all the senses 12:30 – Leveraging SEO and GBP --- Need more help with your real estate marketing? Start here: -MarketingPRO: Cracking the Social Code https://www.tomferry.com/marketingpro/   -The Sales & Marketing Edge locations nearest to you https://www.tomferry.com/edge/   -Our free guide to fixing common social media mistakes https://www.tomferry.com/agent-tools/socialmedia-mistakes-offer/   And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List. https://pages.tomferry.com/free-real-estate-training-videos/  

We as business owners can have a funny way of viewing time. Everyone is hungry for immediate results, so we measure our potential and growth in terms of what we can accomplish in one or two years. But what if you expand your view to see further into both the past and the future? What did you build, and what are you building over time? That’s what we’re doing together on this Mindset Monday.