The Tom Ferry Podcast Experience cover image

The Tom Ferry Podcast Experience

Latest episodes

undefined
Jul 31, 2023 • 34min

Navigating Privacy & Tracking in Digital Marketing | This Week in Marketing

Tracking in digital marketing is changing. With privacy issues and controversies surrounding cookies and data sharing coming to the public light, a lot of marketers are learning that the tricks that worked for targeting audiences yesterday are disappearng today. On the on hand, this is a good thing for protecting our privacy. But on the other, data tracking in digital marketing is how we were able to make our content truly effective. Is there a happy medium of the two that everyone can be happy with? Jason Pantana and his guest on This Week in Marketing, Audience.co CEO Jesse Stein, say there definitely is. All you have to do is know the right strategies for navigating the landscape. In this episode, they discuss the changes to data tracking in digital marketing you need to know about and solutions for getting even better results and a more finely targeted audience. Real estate marketers, this one is for all of you. Watch or listen here. In this episode, they discuss… 2:00 – About Jesse 5:00 – Transparency framework 10:25 – Value vs. spamming 16:38 – What to do with your list 20:45 – Physical solutions 24:32 – Vertical video 28:24 – Amazing permission marketing 31:56 – Closing thoughts ------------ Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10! ------------ Better digital marketing starts here: -The 20th Anniversary Success Summit https://www.tomferry.com/summit/ -The Sales & Marketing Edge locations nearest to you https://www.tomferry.com/edge/ -Our free guide to sending weekly emails https://www.tomferry.com/agent-tools/weekly-email-offer/ And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List. https://pages.tomferry.com/free-real-estate-training-videos/
undefined
Jul 31, 2023 • 56sec

You Know What to Do | Mindset Monday

If you’re a real estate agent who follows my channels and hears what I have to say, you know what you need to do in your business. I believe that you already know what will solve the issues you’re having. So if you KNOW what to do and nothing is happening, what’s the problem? I bet you know the answer to that too. I sure do. It’s what we’re talking about in this Mindset Monday.  
undefined
Jul 26, 2023 • 24min

Digital Real Estate Events for Recruiting & Referrals | Tom Ferry Podcast Experience

Digital real estate events are HOT right now – trust me, I do a lot of them. And one of the best things about them is that you can customize your events to suit your goals.   Mary Bartos uses digital real estate events for more than just attracting leads. In scaling her team, events have played a vital role in her recruiting process. And in this episode of the podcast, I talk with Mary about how she’s leveraging platforms like Zoom to host webinars that are pulling in both referrals and new agents, all without the hefty costs of traditional in-person events.   She’ll show you exactly what to do at every stage – pre, during, and post – of your digital real estate events. Just watch or listen, right here.  
undefined
Jul 24, 2023 • 20min

Crafting a Killer Instagram Bio for Generating Leads! | This Week in Marketing

Let’s get this straight – you’re writing your Instagram bio for generating leads. You’re not writing it for explaining yourself or being cute. As a real estate professional, your goal is to show leads who you are and position them to like you, trust you, and take the next step toward working with you.   In this episode of This Week in Marketing, Jason Pantana shows you how to craft a wildly compelling Instagram bio for generating leads. He takes you line by line through the process of structuring a bio that gets leads hooked and naturally encourages them to continue the process of making a connection with you.   With only 150 characters, every single one of them counts for generating leads. So watch or listen, right here, and start optimizing your Instagram bio.
undefined
Jul 24, 2023 • 2min

Massive Breakthrough | Mindset Monday

This is the life you have. You can do anything you want with it. And if there are going to be natural struggles no matter what, why wouldn’t you go for something insanely big? There are two things that lead to a massive breakthrough. You only need one of them, and in this Mindset Monday, I’m going to show you what they are and how to create the right one.
undefined
Jul 19, 2023 • 38min

Getting the Listing Appointment in a Low Inventory Market | Tom Ferry Podcast Experience

In a low inventory market, getting the listing appointment can be almost as challenging as closing the deal. We’re in such a competitive space that real estate agents are getting shut down before they even have a chance to show what they’re capable of.   Have you reached out to a withdrawn or expired listing and heard that they’re staying put because they’re waiting for the market to change?   If you have, I’m sitting with three MEGA Rockstars who between them are set to close 500 listings by the end of this year: Scott Reynolds and his top listing agent, Kathleen Pogany, and Carolyn Young. And on this episode of the Tom Ferry Podcast Experience, they’ll show you the scripts that are working for getting the listing appointment in a super competitive environment.   A low inventory market shouldn’t stop you – it doesn’t stop them. So watch or listen right here to learn what getting the listing appointment is all about.
undefined
Jul 17, 2023 • 32min

10 Genius Hacks to Upgrade Your Email Marketing | This Week in Marketing

There are a lot of reasons to upgrade your email marketing strategy… For starters, do you know how many people use email? 4.37 BILLION. That’s how many. And 99% of them check their inboxes daily. For you, that makes email the greatest marketing opportunity of all time – but only if you know how to make each send as effective as it can possibly be. In this episode of This Week in Marketing, Jason Pantana shows you 10 genius hacks to upgrade your email marketing so that you get more views, more loyal subscribers, and ultimately more business. This is a technical episode that’s essentially a mini course in effective email marketing. So watch it through, then be sure to test out some of the tools Jason recommends, such as https://www.omnisend.com/subject-line-tester/ And if you’re seeing results from what he shares here and want to get MASSIVE exposure from your email marketing, be sure to check out Jason’s full course, “MarketingPRO: Inbox Hero” at: https://www.tomferry.com/marketingpro/ In this episode, Jason discusses… 0:00 – Upgrade your email marketing 2:40 – No. 1: Subject line 7:38 – No. 2: Preview text 9:35 – No. 3: Sender name 13:02 – No. 4: Personalization 16:48 – No. 5: Mobile optimization 19:10 – No. 6: Nested CTAs 20:48 – No. 7: Integrate videos 21:38 – No. 8: Everything “clickable” 24:42 – No. 9: Authentication 27:48 – No. 10: Automated welcome message ------------ Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10! ------------ Need more help with your real estate marketing? Start here: -The 20th Anniversary Success Summit https://www.tomferry.com/summit/ -The Sales & Marketing Edge locations nearest to you https://www.tomferry.com/edge/ -Our free guide to sending weekly emails https://www.tomferry.com/agent-tools/weekly-email-offer/ And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List. https://pages.tomferry.com/free-real-estate-training-videos/      
undefined
Jul 17, 2023 • 1min

First Step to Closing Loops | Mindset Monday

Are there things you know you should have finished but you keep putting them off? The bad news is it’s only going to get harder, because the more open loops you have, the more your performance suffers. In this Mindset Monday, I show you the first step to closing those loops. Hint: it’s a question and you may already know it, but that doesn’t make it any less powerful.
undefined
Jul 12, 2023 • 31min

The Recruiting Calls that Team Leaders Need to Make | Tom Ferry Podcast Experience

If you’re running a team or planning to, the calls you need to be making are recruiting calls. Because if you’re serious about scaling your business and serving more people, your agents are your clients – and other agents are your prospects.   Lisa Chinatti was already a super successful team leader at the beginning of this year, but something I said at our past Elite Retreat event struck her. She realized that she wasn’t immune from making her calls every day. The difference between her and her team was that she needed to be making recruiting calls. Just a few months later, she’s gone from 72 agents to 115 onboarded.   In this episode of the podcast, I talk with Lisa about why leaders need to be making recruiting calls to agents, what they should say on the phone, and what it takes to create a sustainable business in today’s market.   If you’re a team leader looking to establish a sustainable business in today’s market, what Lisa has to say is crucial to your team’s growth, so watch or listen, right here. 
undefined
Jul 10, 2023 • 15min

The 7 Unwritten Rules of Real Estate Marketing | This Week in Marketing

Did you know that there are rules of real estate marketing? By that, I mean there is a set of principles by which marketing works to achieve its intended effect, and if you understand and follow these principles, you’re almost certain to get what you want (more leads). And if you don’t follow them? Well, I guess you could just call that experimenting. In this episode of This Week in Marketing, Jason Pantana is going to shine a light on the seven unwritten rules of real estate marketing, because once you understand them, they’re a lot easier to follow. And it’s important to keep in mind that these are the rules of REAL ESTATE marketing – not just any old type of marketing. They’re not quite the same. So, if you’re in this industry, this is a set of rules you should be living by. In this episode, Jason discusses… 0:00 – The rules of real estate marketing 2:00 – What is the purpose of marketing? 5:00 – Three lead-generating offers 8:48 – Multichannel Magic 10:23 – No secret agents 12:48 – Metrics to pay attention to 15:42 – Relationships 18:00 – Social proof 20:40 – What do you sell?    You know the rules. Now gain the skills: -MarketingPRO: Cracking the Social Code https://www.tomferry.com/marketingpro/ -The 20th Anniversary Success Summit https://www.tomferry.com/summit/ -The Sales & Marketing Edge locations nearest to you https://www.tomferry.com/edge/ -Our free guide to working your social media https://www.tomferry.com/agent-tools/socialmedia-simplified-offer/ And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List. https://pages.tomferry.com/free-real-estate-training-videos/

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app