The Tom Ferry Podcast Experience

Real estate social media video performance isn’t just about the amount of people you reach; it’s about the specific audience you want to reach. That’s why platforms like Instagram and TikTok are so valuable – because if you work the algorithms correctly, it’s possible to pump your content straight to those people in your area looking to buy or sell. To help you push your real estate video content to the right audience, Jason Pantana has three critical “S Factors” of social media video performance. In this episode of This Week in Marketing, Jason walks you through how to make your content more Searchable, Streamable, and Shareable, boosting your viewership and the engagement you get from it. Every real estate agent who is killing it on TikTok or Instagram has these S Factors locked down, whether they know it or not. So, I’d recommend you watch or listen to what Jason has to say, then watch your social media video performance skyrocket. In this episode, Jason discusses… 0:00 – Finding the right audience 2:16 – Interaction equals visibility 5:45 – Searchable 9:30 – 1-2-3-NEW 13:51 – Shareable   ------------ Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10! ------------ Better digital marketing starts here: -The 20th Anniversary Success Summit https://www.tomferry.com/summit/ - -The Sales & Marketing Edge locations nearest to you https://www.tomferry.com/edge/ -Jason’s comprehensive MarketingPRO courses https://www.tomferry.com/marketingpro/ And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List. https://pages.tomferry.com/free-real-estate-training-videos/

Learn how to install unstoppable confidence to get more real estate listings. Discover the power of overcoming fear and embracing challenges. Challenge confirmation bias and analyze mortgage data for greater success. Gain insights on the importance of market knowledge as a real estate agent.

When I hear real estate agents saying there are no opportunities in the market, I say that’s a self-pitying mindset. The fact is, there is a MASSIVE amount of commission dollars to be had this year. It just might not be you who gets them… unless… In this Mindset Monday, we’re going to get very clear on who is going to step up and succeed in today’s market.

It’s a fact: the recruiting practices you use when building your team will determine the quality and compatibility of the talent you attract – and therefore how much money you make. Because if real estate is all about population and growth, running a brokerage is about just one thing – having quality people to sell more houses.   Emily Kettenburg has been in real estate for 30 years, and today she’s helping thousands of teams recruit thousands of agents. Chris Giannos is the CEO of Humanize.io, and he’s created a system for helping teams recruit for the level of success he’s achieved.   On this episode of the podcast, I’m talking to these two champions of the industry about the best recruiting practices for real estate agents, how to identify talent, and the onboarding strategies that create a winning team.   If you’re running a team, this episode is essential. If you’re not yet, it’s even more important. So watch it, right here.   In this episode, we discuss… 0:00 – Get clear on your avatar 3:35 – Process for identifying talent 9:06 – Onboarding and training 12:31 – Challenges Chris & Emily faced 17:45 – About Humanize 21:36 – Best lead sources for talent 30:00 – Selling value without overselling 35:45 – Growth without attrition 41:35 – Worst recruiting mistakes 47:00 – Summing it up  

Discover the best social media strategies for real estate agents on This Week in Marketing, including tips for Instagram bio, YouTube vs. Instagram, prospecting on Instagram, and maximizing video content. Learn how to create engaging local spotlight voiceover videos and explore the different types of marketing videos for your business.

If you want to succeed in your business, make money, and live the life you desire, it all comes down to the number of appointments you go on. Appointments are the lifeblood of our business. But how many conversations do you need to have to get just one appointment? Across all my clients, there’s one number that comes up, and it might be the secret to success. That’s what I’m talking about on this Mindset Monday.

Why is it that two people can enter the same career on the same trajectory and one flourishes while the other remains stagnant? It’s often a matter of exposure. One was exposed to the wisdom, guidance, or inspiration they needed, while the other was left on their own. In this episode of Mindset Monday, we’re talking about how you can get the exposure you need to charge forward.

Real estate agent and entrepreneur Mark Pattison explores the best Ai for real estate agents to scale their businesses efficiently. Topics discussed include leveraging Ai tech stack, video editing and SEO ranking with Opus, automation tools for marketing and content creation, AI-generated virtual assistants, and GPTe.ai marketplace for AI tools.

Discover six channels for winning more agent-to-agent referrals in this episode. Topics include leveraging social media, attending real estate events, strategic networking, building referral partnerships, generating referrals through digital marketing, and targeting agents using specific strategies.

Imagine if your life was so easy that you never failed at anything… Imagine that all your deals closed perfectly without any effort and you could just sustain that for years… Would you feel strong? Would you feel inspired? Challenge is a gift, and in this episode of Mindset Monday I’ll show you the mindset adjustment you need to embrace it.