How YOU Can Fix the Real Estate Market | Tom Ferry Podcast Experience
Oct 11, 2023
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Real estate legend Steve Harney joins the podcast to answer pressing questions about the market, including mortgage rates, fear elimination, and market fixes. They discuss debunking misconceptions and addressing fears in the real estate market, predictions for the upcoming year, and the importance of staying calm and preparing for the future.
Overcoming fear and misconceptions is crucial in the real estate industry, requiring agents to educate themselves and their clients with factual information to alleviate fear and make informed decisions.
Deceleration of price appreciation in the real estate market does not indicate impending depreciation, and agents should effectively communicate this to clients by debunking misleading headlines and providing factual information.
Deep dives
Overcoming Fear and Misconceptions
One of the main ideas discussed in this podcast episode is the importance of overcoming fear and misconceptions in the real estate industry. The speaker emphasizes that fear can lead to panic and ultimately paralysis, preventing both consumers and agents from moving forward. He debunks the belief that the market will crash like it did in 2008, highlighting the low mortgage debt-to-income ratio and the record-low mortgage delinquency rates. The speaker urges agents to educate themselves and their clients with factual information to alleviate fear and make informed decisions.
Understanding Price Appreciation
Another key point covered in the podcast is the concept of price appreciation in the real estate market. The speaker stresses that deceleration of appreciation is not the same as depreciation. He presents data and graphs showing the normal pattern of price appreciation throughout the year, emphasizing that prices typically slow down in the summer months but do not depreciate. He advises agents to effectively communicate this to clients and tackle the misconception that prices will crash, especially by debunking misleading headlines and providing factual information.
The Impact of Inventory and Building Listings
The podcast episode highlights the significance of inventory and the need for agents to focus on building listings. The speaker discusses the importance of addressing the fear that there is a lack of inventory and emphasizes the need for agents to proactively generate listings. He introduces a new tool called CaseyM that provides local market insights down to the zip code level, helping agents understand and leverage their specific market data to attract more listings. The speaker encourages agents to shift their focus from external factors like mortgage rates to factors within their control, such as building inventory.
Preparing for the Future and Taking Action
Lastly, the podcast emphasizes the importance of preparation and taking action to seize opportunities in the real estate market. The speaker predicts an upcoming avalanche of business in the buyer's market next spring and urges agents to be prepared for this influx of opportunities. He suggests that agents need to have patience, think strategically, and plan for the future. By adopting a proactive mindset and focusing on long-term preparation, agents can position themselves to thrive in the market and capitalize on the potential growth.
Superman isn’t coming to fix the real estate market; that’s just a fact. The only people who can fix the real estate market are informed, hard-working real estate agents and the clients they serve. And that’s not just coming from me – it’s coming from real estate legend Steve Harney, the founder of Keeping Current Matters.
For this week’s podcast, I felt the need to share a clip from my recent Success Summit that should be required viewing for every agent. Steve Harney is answering some of the most pressing questions facing our industry today, including:
What’s going to happen with mortgage rates?
Is the market going to crash?
How can we eliminate consumer fear?
What can we do to fix the real estate market?
And much more.
If you want to know EXACTLY what you need to be saying to your client right now, it’s all right here in this episode of the podcast. Be sure to watch, then follow his advice to begin fixing the market today.
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