The Tom Ferry Podcast Experience
Building a Real Estate Brand that Becomes the Market | Tom Ferry Podcast Experience
Oct 18, 2023
Real estate brand-building expert, Tom Ferry, discusses the fundamentals of building a real estate brand with guest Marc Davison. They explore the difference between branding and marketing, the importance of finding your brand purpose and story, and grabbing your audience's emotions in marketing. They emphasize the shift towards personal branding, expressing passion for the industry, and building a strong brand with positioning statements.
38:31
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Quick takeaways
- Branding focuses on creating believability around marketing, while marketing focuses on the transactional aspect of selling products or services.
- Targeting values and beliefs instead of specific demographics can attract like-minded individuals and build a loyal customer base for a strong brand.
Deep dives
Branding vs Marketing
Branding and marketing are both important for business growth. While marketing focuses on the transactional aspect of selling products or services, branding is transformational, creating believability around marketing. It's essential to find a balance between the two, with a focus on increasing branding to create a strong brand experience for customers.
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