17min chapter

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Building a Real Estate Brand that Becomes the Market | Tom Ferry Podcast Experience

The Tom Ferry Podcast Experience

CHAPTER

Building a Powerful Brand with Purpose

The speakers discuss the importance of having a purpose in real estate to become a powerful brand in the market. They share examples of brands that successfully tap into the desires and aspirations of their target audience by sharing a clear purpose. They emphasize the shift towards personal branding and storytelling, and the need for personalized marketing campaigns to connect with consumers.

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