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The Tom Ferry Podcast Experience
5 Real Estate Marketing Channels That Will Dominate in 2024 | This Week in Marketing
Nov 13, 2023
This podcast discusses the 5 real estate marketing channels you need for success in 2024, including the importance of brand and video marketing, the power of events in building your brand, the transition to content marketing, and how to use AI to optimize business operations.
24:15
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Quick takeaways
- Great businesses focus on brand, product, marketing, and distribution to position themselves for success in 2024.
- Video content is a powerful channel for real estate agents to showcase expertise, engage with the audience, and build trust.
Deep dives
The Four Things All Great Businesses Have in Common
Great businesses have a strong brand that evokes a positive association and attracts customers. They also offer a great product or service and focus on packaging and delivery. Building a tribe of loyal customers through effective marketing is another key element. Finally, successful businesses excel in sales and distribution. By focusing on these four elements, businesses can position themselves for success in 2024.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode