2min chapter

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5 Real Estate Marketing Channels That Will Dominate in 2024 | This Week in Marketing

The Tom Ferry Podcast Experience

CHAPTER

The Transition to Content Marketing in Real Estate and Building a Strong Brand

A discussion on how traditional marketing techniques in real estate are shifting towards content marketing, with emphasis on television infomercials incorporating online calls-to-action and the use of QR codes to repurpose YouTube videos as postcards. The chapter highlights the opportunity to build a strong brand through multiple channels and the significance of consistency and dedication.

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