The Importance of Brand and Video Marketing in Real Estate

When we talk about real estate marketing channels, we’re talking about more than just one facet of your business. This is your product distribution, the way you position yourself to make sales, and the way you build your brand.

Such an important topic deserves a special episode of This Week in Marketing. This week, Jason Pantana is actually the one being interviewed – by me! We’re talking about the 5 real estate marketing channels you need to succeed and build your brand in 2024.

It’s been a while since I’ve been on this show, but these real estate marketing channels require our full attention, so be sure to watch or listen to learn how to use them.

In this episode, we discuss…
0:00 – The 4 things all great businesses have in common
1:08 – The five channels agents need to focus on
2:16 – Video reigns supreme
4:08 – Best videos for 2024
6:27 – The greatest of the greatest
9:48 – Going for reviews
14:12 – Winning events
17:40 – Everything mail
21:06 – Your homework for a better business