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The Tom Ferry Podcast Experience

20 Ways to Create a Listing Chain Reaction | This Week in Marketing

Nov 6, 2023
Learn about effective listing promotion strategies that create a chain reaction, such as postcards, case study testimonials, and live streaming. Discover how to leverage personal interactions, social media promotion, and third-party search portals. Explore the importance of professional photography, leveraging homeowners' network, and targeting specific audiences with YouTube in-stream ads.
22:46

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Quick takeaways

  • One effective way to promote listings is through postcards and mailers, creating awareness and showcasing success in the local market.
  • Leveraging listings through case study testimonial pieces establishes agents as dedicated and achieves exceptional outcomes for clients.

Deep dives

Promoting Listings with Postcards and Mailers

One effective way to promote your listings is through postcards and mailers. By sending out just listed and just sold postcards to the neighbors, you create awareness and showcase your success in the local market. This strategy has been proven effective by top agents who have gained market share and attracted more listings by consistently using this method.

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