The Tom Ferry Podcast Experience
The Story of the Greatest Real Estate Transaction Ever | Tom Ferry Podcast Experience
Oct 25, 2023
Greg Schwartz, CEO of TOMO, shares the story of the greatest real estate transaction ever and explains how to use its lessons in your own business. Explore creating consistent growth and finding opportunities, as well as adapting and finding opportunities in times of scarcity.
09:50
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Quick takeaways
- Opportunities can be found in times of scarcity by thinking outside the box and pursuing unconventional leads.
- In a challenging market, creating listings requires proactivity and initiative instead of waiting for opportunities to arise.
Deep dives
Finding opportunities in times of scarcity
The podcast discusses the importance of finding opportunities in times of scarcity. The story of Bill Zekendorf, a real estate broker in New York City, is shared as an example. Despite having zero money, Zekendorf seizes an opportunity when a lead walks into his bar office with a property deal. Despite the challenges and time pressure, Zekendorf works tirelessly to secure the deal and ends up reselling the property to John D. Rockefeller, transforming it into the United Nations headquarters. The main takeaway is that in times of scarcity, one must be willing to look outside the box, pursue unconventional opportunities, and work diligently to succeed.
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