The Story of the Greatest Real Estate Transaction Ever | Tom Ferry Podcast Experience
Oct 25, 2023
auto_awesome
Greg Schwartz, CEO of TOMO, shares the story of the greatest real estate transaction ever and explains how to use its lessons in your own business. Explore creating consistent growth and finding opportunities, as well as adapting and finding opportunities in times of scarcity.
Opportunities can be found in times of scarcity by thinking outside the box and pursuing unconventional leads.
In a challenging market, creating listings requires proactivity and initiative instead of waiting for opportunities to arise.
Deep dives
Finding opportunities in times of scarcity
The podcast discusses the importance of finding opportunities in times of scarcity. The story of Bill Zekendorf, a real estate broker in New York City, is shared as an example. Despite having zero money, Zekendorf seizes an opportunity when a lead walks into his bar office with a property deal. Despite the challenges and time pressure, Zekendorf works tirelessly to secure the deal and ends up reselling the property to John D. Rockefeller, transforming it into the United Nations headquarters. The main takeaway is that in times of scarcity, one must be willing to look outside the box, pursue unconventional opportunities, and work diligently to succeed.
Creating listings in a challenging market
The podcast also discusses the need to create listings in a challenging market. The host introduces a new renovation mortgage product and invites 30 partners to collaborate in launching the product and generating listings. The idea is to find houses in need of renovation that are not on the market, provide financing for the purchase and renovation, and co-market the listings with the partners. The message is clear: in order to have listings in today's market, one must be proactive and take initiative to create opportunities instead of waiting for them to come easily.
1.
Creating Consistent Growth and Finding Opportunities
Have you heard the story of the greatest real estate transaction of all time? Not only is it an incredible story, but it says a lot about the kinds of opportunities you might be missing in this market.
For this episode of the podcast, I’m sharing a clip from our recent Success Summit where Greg Schwartz, the CEO of TOMO, tells you the story of the greatest estate transaction of all time, and then explains how you can use its lessons in your own business. In less than 10 minutes, you’ll get a total mindset shift on the nature of leads and learn about an opportunity to create your own listings.
If you’ve been feeling put out by this tough market, this is exactly the story you need to hear. So watch or listen now.
Get the Snipd podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share & Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode