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The Tom Ferry Podcast Experience

6 Channels for Winning More Agent-to-Agent Referrals | This Week in Marketing

Aug 14, 2023
Discover six channels for winning more agent-to-agent referrals in this episode. Topics include leveraging social media, attending real estate events, strategic networking, building referral partnerships, generating referrals through digital marketing, and targeting agents using specific strategies.
22:02

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Quick takeaways

  • Leverage social media to attract agents and spark dialogue, leading to referral opportunities.
  • Attend industry events to learn, share ideas, and build relationships for fruitful referrals.

Deep dives

Leverage Social Media for Agent-Agent Referrals

To generate more agent-agent referrals, leverage social media effectively. While maintaining a consumer-facing strategy, pay attention to the agents who engage with your content on platforms like Facebook, Instagram, and LinkedIn. Be consistent and position yourself as a local expert to attract other agents who may look to replicate your success in their own markets. Engage in comments, direct messages, and groups to foster relationships and spark dialogue, ultimately leading to referral opportunities.

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