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The Tom Ferry Podcast Experience
This Week in Marketing’s Best Social Media Strategies | 2023
Aug 28, 2023
Discover the best social media strategies for real estate agents on This Week in Marketing, including tips for Instagram bio, YouTube vs. Instagram, prospecting on Instagram, and maximizing video content. Learn how to create engaging local spotlight voiceover videos and explore the different types of marketing videos for your business.
18:17
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Quick takeaways
- Optimizing your social media bio is crucial - include audience, authority, attribute, and action.
- Engage with your audience differently on YouTube and Instagram, prioritizing off-platform conversations for YouTube and on-platform interactions for Instagram.
Deep dives
Optimizing your social media bio
The podcast episode discusses the importance of optimizing your social media bio. It emphasizes four key sections that should be addressed in your bio: audience, authority, attribute, and action. The bio should clearly state who your content is for (audience), establish credibility and expertise (authority), highlight a unique aspect about yourself (attribute), and include a call to action (action). If space is limited, the attribute section can be omitted. The episode provides examples and suggests that a skimmable and concise bio can effectively engage and attract your intended audience.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode