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The Tom Ferry Podcast Experience
4 Must-Make Adjustments to Your Weekly Email Newsletter
Sep 18, 2023
Learn four essential adjustments to make to your weekly email newsletter, including scrollability, clickability, attribution, and predictability. Discover the importance of consistency and value in email newsletters, and strategies for creating engaging and valuable content.
12:44
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Quick takeaways
- Make your email newsletter scrollable by avoiding large header images that take up the entire screen and ensuring that there is not an excessive amount of content, as less is more in creating scrollable newsletters.
- Improve engagement by making all elements in your newsletter clickable, using hyperlinks, hyperlinked photos, and call-to-action buttons to create curiosity and encourage clicks, and directing readers to your website for more details or additional resources.
Deep dives
Make Your Email Newsletter Scrollable
To ensure your email newsletter is delivered effectively, make it scrollable. Avoid using large header images that take up the entire screen, as viewers may not realize there is more content below to scroll through. Additionally, be mindful of the amount of content in your newsletter to prevent overload. If viewers have to scroll more than three or four times on a mobile device, it may be too much. Remember, less is more in creating scrollable newsletters.
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