Campaign 1: How much equity did you gain in 2023?

The first campaign suggested in the podcast involves sending a provocative email to clients with the subject line, 'How much equity did you gain in 2023?' The email offers to provide comprehensive and accurate home equity reports, surpassing online tools. The goal is to help clients understand their equity and address their concerns about its safety. The email prompts recipients to reply if they would like to receive the home equity report. By sending this email on a Sunday between 4 pm and 8 pm, when online traffic for real estate is high, the chances of getting interested responses increase. This campaign allows agents to show their expertise and keep clients engaged, potentially leading to listing appointments and deeper conversations about their real estate plans.