Buyer Agency Breakthrough: What’s Working Today | Tom Ferry Podcast Experience
Jan 25, 2024
auto_awesome
Real estate industry speaker and webinar host, Tom Ferry, shares strategies surrounding buyer agency in this podcast episode. The guest speaker, Rockstar coach Kristi Jencks, discusses handling buyer concerns, objections, compensation, and closing more buyer deals faster. The podcast also covers stories of successful agents, the importance of confidence, negotiation skills, and the power of collaboration within the coaching ecosystem.
Transition from confusion or complaining to confidence by understanding and communicating one's value to clients.
Have confidence in discussing compensation by believing in your worth and explaining what your fee covers and what clients can expect in return.
Deep dives
Three Types of Agents in the Marketplace
In this podcast episode, the speaker discusses the three types of agents commonly found in the real estate marketplace. These include the confused agents who lack a clear plan, support system, or are always a step behind. The complainers who blame external factors for their challenges and resist change. And the confident agents who are strategic, value-driven, and clear about their worth. The speaker emphasizes the importance of transitioning from confusion or complaining to confidence by understanding and communicating one's value to clients.
The Importance of Clearly Communicating Compensation
Another key point highlighted in the podcast is the need for agents to have confidence in discussing their compensation. The speaker shares examples of agents who successfully negotiate their fees and clearly communicate the value they bring to their clients. It is stressed that agents must believe in their worth and be able to explain what their fee covers and what clients can expect in return. By having a complete understanding of their value and confidently discussing compensation, agents can better serve their clients and set themselves apart in the marketplace.
Taking Action, Embracing Change, and Cultivating Confidence
The final main idea discussed in the podcast is the importance of taking action, embracing change, and cultivating confidence as agents. Instead of complaining or resisting changes in the industry, the speaker urges agents to adapt, grow, and focus on providing value to clients. By taking action, believing in their worth, and embracing new strategies, agents can elevate their business and better serve their clients. The podcast concludes with a call to action for agents to leave with a positive, confident mindset and make a powerful impact in the marketplace.
Buyer agency is one of the hottest topics in the real estate industry right now and with good reason. After the lawsuits that rocked our industry, agents aren’t exactly clear on what buyer concerns are or how to address them.
Well… last week I hosted what might’ve been the biggest, most epic free real estate webinar ever put out. Almost 10,000 agents from all across the country joined to hear from a huge lineup of all-star speakers, but for me, there was one presentation that really blew me away.
For this episode of the podcast, I’m sharing a segment from that webinar where Rockstar coach Kristi Jencks shares her new strategies surrounding buyer agency. It doesn’t matter whether you work with buyers or not, because what she shares here is information that everyone who works in real estate needs to know.
You’ll learn the best strategies surrounding buyer agency today, how to handle concerns and objections, how to discuss compensation, and a process for closing more buyer deals faster.
Watch or listen, right here!
Get the Snipd podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share & Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode